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Amazon's updated Brand Registry guide details every tool available to registered sellers, from IP protection and A+ Content to advanced advertising and...
Seller University
In early 2024 Amazon added a condition‑grading dropdown, a photo uploader for up to five images, and a 500‑character comments box to the FBM return workflow....
Seller Central News
Amazon now shows a sales‑linked merchant cash advance in the Seller Central “Lending” tab. Qualified sellers can receive $1,000‑$100,000 lump‑sum payments,...
Seller Central News
In February 2026 Amazon launched new return‑condition tools in Seller Central, adding a condition‑grading dropdown (e.g., “damaged packaging”, “missing parts”,...
Seller Central News
Within six months of moving from Guatemala to the U.S., José launched an Amazon FBA store selling eco‑friendly tote bags, spending $150 on Sponsored Products...
Helium 10 Blog
Amazon now lets brand‑registered sellers launch A/B tests for product titles and images directly from the Manage Inventory editor. The current title or main...
Seller Central News
In early 2024 Amazon added an inline “Experiment” button to the Manage Inventory edit screen, letting Brand Registry sellers launch title or image A/B tests...
Seller Central News
In March 2024 Amazon launched a redesigned Selling Partner Appstore that groups over 250 vetted apps into three functional hubs—Listing Optimization, Shipping...
Seller Central News
Episode #465 (early 2024) details how BLK & Bold grew from six‑figure to seven‑figure revenue in 18 months by rewriting listings, moving to FBA and running a...
Helium 10 Blog
Amazon has expanded the eligibility for its Outlet Deals program by roughly 60%, now allowing more FBA‑only ASINs that have been stored over 180 days and meet...
Seller Central News
Amazon expanded its Outlet Deals program on the day of the announcement, adding roughly 60 % more ASINs to the eligible pool. The change removes the 180‑day...
Seller Central News
Amazon has expanded its Unbranded Packaging option for Multi‑Channel Fulfillment to Germany, Spain, France and Italy, effective immediately. Eligible orders...
Seller Central News
Helium 10’s SSP episode provides a Prime Day checklist: order 20% extra stock two months ahead, run a 48‑hour pre‑day price test (e.g., $39.99 blender to...
Helium 10 Blog
On June 14 2023 Amazon reopened the Seller‑Fulfilled Prime (SFP) program, restoring the Prime badge for eligible self‑shipped listings. Simultaneously a...
Helium 10 Blog
On April 15 2024 Helium 10 released a guide showing that a primary image covering ~85 % of the frame can lift click‑through rates by up to 12 %, while adding...
Helium 10 Blog
Starting early February 2026 Amazon lets any seller with ≥90 days of marketplace activity upload product videos via a new “Video Upload” hub in Seller Central....
Seller Central News
Effective April 2024, Amazon lets any seller with at least three months of active sales upload product videos via the Advertising → Video Upload page. MP4...
Seller Central News
Amazon has expanded video upload access to all sellers with three or more months of activity, removing the previous Brand Registry restriction and giving every...
Seller Central News
Amazon now lets any seller with at least 90 days of active sales upload product videos, removing the Brand Registry prerequisite. A new “Video Upload” hub...
Seller Central News
In early March 2024 Norm Farrar ran a 45‑minute Amazon Live stream that sold 132 units of a kitchen gadget, raising his monthly conversion rate from 3.5% to...
Helium 10 Blog