Overview

Amazon has opened video uploads to every seller who has been active on the marketplace for at least three months, removing the previous Brand Registry prerequisite. The change lets millions of private‑label, reseller and newer merchants add product videos to their detail pages, a tool that can lift conversion, curb returns and improve overall listing performance.

Key Points

• Eligibility broadened — Any seller with a three‑month sales history can now upload videos, regardless of Brand Registry status.
• Video formats accepted — Demonstrations, installation guides, setup tutorials and other instructional clips are all supported.
• Social‑media assets repurposed — Short videos from TikTok, Instagram Reels or YouTube Shorts can be reused on Amazon without creating brand‑new footage.
• Quality focus on clarity — Amazon stresses clear lighting, steady framing and audible narration over high‑budget production values.
• Impact on conversion — Listings that include video typically see longer dwell time and higher purchase rates compared with image‑only pages.
• Return‑rate reduction — Demonstration videos help set realistic expectations, which can lower the frequency of returns caused by mismatched expectations.
• Algorithmic advantage — Video contributes to the content score that Amazon’s search engine uses to rank products organically.
• Category‑specific benefit — In categories such as furniture, electronics and home improvement, setup videos can dramatically cut support tickets and negative reviews.

How Video Upload Works

1. Verify eligibility — Log into Seller Central and confirm that your account shows at least three months of active sales; for example, a seller who launched a line of silicone baking mats in January can proceed in April.
2. Access the video upload page — Navigate to the “Add Video” section under the “Advertising” menu; a typical path is Advertising → Video Upload where a “Start Upload” button appears.