Amazon Now Lets All Sellers Add Video to Product Listings
Amazon now lets any seller with at least 90 days of active sales upload product videos, removing the Brand Registry prerequisite. A new “Video Upload” hub under Advertising → Video Upload accepts MP4 files up to 5 GB, 1080p, 30 seconds‑2 minutes, and supports Demo, Setup and Tips types.
Overview
Amazon has removed the Brand Registry prerequisite for adding videos to product pages, allowing any seller with a minimum of three months of active sales to upload video content. The change expands access to a high‑impact conversion tool and signals Amazon’s push toward richer, video‑driven shopping experiences.
Key Points
- Eligibility broadened — Sellers who have been active for at least 90 days can now add videos, whereas previously only Brand Registry participants could do so.
- Multiple formats accepted — Demonstrations, installation guides, unboxing clips, and short educational reels are all supported, giving sellers flexibility to match the buyer’s stage.
- Social‑media content repurposed — A TikTok tutorial, an Instagram Reel, or a YouTube Shorts video can be uploaded directly to Amazon without re‑editing, lowering production effort.
- Dedicated upload hub — A new “Video Upload” page in Seller Central walks users through file specifications, troubleshooting tips, and placement recommendations.
- Conversion advantage — Listings that include a product video typically see higher click‑through and purchase rates, and they experience fewer post‑purchase returns caused by mismatched expectations.
How Video Upload Works
- Access the Video Upload portal — Log into Seller Central, navigate to the “Advertising → Video Upload” section, and click “Add New Video.” For example, a seller of kitchen gadgets who has been active for four months can open this page and see a checklist of required fields.
- Select the target ASIN and video type — Choose the product’s ASIN, then pick a category such as “Demo,” “Setup,” or “Tips.” A seller of a Bluetooth speaker might select “Demo” to showcase sound quality and a “Setup” video for pairing instructions.
- Upload the file and confirm specifications — Drag‑and‑drop a MP4 file (max 5 GB, 1080p, 30 seconds to 2 minutes) or use the “Browse” button. The system validates resolution, length, and audio clarity; if a seller uploads a 15‑second Instagram Reel filmed on a smartphone, the platform will accept it as long as it meets the basic criteria.
Analysis & Recommendations
Why This Matters
Videos have been shown to boost click‑through and purchase rates, so opening this tool to all eligible sellers can lift conversion and cut return rates caused by mismatched expectations. Small‑scale sellers can now repurpose TikTok or Instagram Reels without re‑editing, saving production costs and speeding time‑to‑market.
Key Takeaways
- Eligibility broadened: any seller with ≥90 days of active sales can add videos, no Brand Registry needed.
- Video specs: MP4, max 5 GB, 1080p resolution, length 30 seconds to 2 minutes.
- New upload portal located in Seller Central under Advertising → Video Upload, with a checklist and placement options.
- Multiple video types per ASIN (Demo, Setup, Tips) can be added, helping improve conversion and reduce post‑purchase returns.
Recommended Actions
- →Confirm you have 90 days of active sales in Seller Central > Performance > Account Health.
- →Go to Advertising → Video Upload, select the target ASIN, choose a video type, and upload a compliant MP4 file.
- →Enter a concise title and optional caption, pick placement (main page or gallery), then submit for review.
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