Overview

Amazon has removed the Brand Registry prerequisite for adding videos to product pages, allowing any seller with a minimum of three months of active sales to upload video content. The change expands access to a high‑impact conversion tool and signals Amazon’s push toward richer, video‑driven shopping experiences.

Key Points

• Eligibility broadened — Sellers who have been active for at least 90 days can now add videos, whereas previously only Brand Registry participants could do so.
• Multiple formats accepted — Demonstrations, installation guides, unboxing clips, and short educational reels are all supported, giving sellers flexibility to match the buyer’s stage.
• Social‑media content repurposed — A TikTok tutorial, an Instagram Reel, or a YouTube Shorts video can be uploaded directly to Amazon without re‑editing, lowering production effort.
• Dedicated upload hub — A new “Video Upload” page in Seller Central walks users through file specifications, troubleshooting tips, and placement recommendations.
• Conversion advantage — Listings that include a product video typically see higher click‑through and purchase rates, and they experience fewer post‑purchase returns caused by mismatched expectations.

How Video Upload Works

1. Access the Video Upload portal — Log into Seller Central, navigate to the “Advertising → Video Upload” section, and click “Add New Video.” For example, a seller of kitchen gadgets who has been active for four months can open this page and see a checklist of required fields.
2. Select the target ASIN and video type — Choose the product’s ASIN, then pick a category such as “Demo,” “Setup,” or “Tips.” A seller of a Bluetooth speaker might select “Demo” to showcase sound quality and a “Setup” video for pairing instructions.
3. Upload the file and confirm specifications — Drag‑and‑drop a MP4 file (max 5 GB, 1080p, 30 seconds to 2 minutes) or use the “Browse” button. The system validates resolution, length, and audio clarity; if a seller uploads a 15‑second Instagram Reel filmed on a smartphone, the platform will accept it as long as it meets the basic criteria.