Amazon Opens Video Uploads to All Sellers With Three Months of Activity
Starting early February 2026 Amazon lets any seller with ≥90 days of marketplace activity upload product videos via a new “Video Upload” hub in Seller Central. Accepted MP4 or MOV files up to 5 GB, 30‑seconds‑to‑2‑minutes long, can boost conversion 5‑20 % depending on category.
Overview
Amazon has lifted the restriction on video uploads, allowing any seller with at least three months of marketplace activity to add product videos to detail pages. The change, announced in early February 2026, expands a proven conversion tool beyond brand‑registered merchants. Sellers who adopt video now have a direct path to higher click‑through rates, lower returns, and better organic visibility.
Key Points
- Eligibility broadened — Sellers who have maintained an active account for 90 days or more can upload videos, regardless of whether they are enrolled in Brand Registry. For example, a kitchen‑ware vendor that started selling in November 2025 can now add a 45‑second demo of its silicone spatula.
- Supported formats — Amazon accepts product demos, installation guides, unboxing clips, and informational snippets. Videos may be uploaded in MP4 or MOV containers, up to 5 GB in size, and must run between 30 seconds and 2 minutes.
- Social‑media repurposing – Content originally created for TikTok, Instagram Reels, YouTube Shorts, or a brand’s own website can be reused without additional licensing, provided the seller holds the rights. A seller who posted a 15‑second Instagram Reel of a Bluetooth speaker can trim it to 45 seconds and upload it directly.
- Dedicated upload hub — A new “Video Upload” page in Seller Central guides users through file preparation, thumbnail selection, and compliance checks. The hub also offers a checklist that highlights Amazon’s “no deceptive claims” policy.
- Performance upside — Amazon’s internal studies show that listings with video enjoy conversion lifts ranging from 5 % in low‑involvement categories (e.g., office supplies) to 20 % in high‑consideration categories such as electronics and beauty.
- No professional studio required — Amazon confirms that a well‑lit smartphone recording meets quality standards; many top‑performing videos were shot on iPhone 14s with natural lighting.
What's Changing
- Eligibility verification — When a seller accesses the upload hub, the system checks the account’s activity log for a minimum of 90 days of sales. A seller who opened a storefront on 12 Jan 2026 and recorded $2,300 in sales by 15 Feb 2026 will see the “Upload Video” button activated.
Analysis & Recommendations
Why This Matters
The change opens a proven conversion tool to the majority of sellers, delivering 5‑20 % lift in add‑to‑cart and sales rates. It also provides a Video Insights tab for real‑time performance tracking, letting sellers fine‑tune content for better organic visibility.
Key Takeaways
- Eligibility expanded to any seller with 90 days of sales, not just Brand Registry members.
- Videos must be MP4 or MOV, ≤5 GB, and run 30 seconds–2 minutes; thumbnail and title ≤80 characters are required.
- Internal Amazon data shows conversion lifts of 5 % in low‑involvement categories and up to 20 % in high‑consideration categories.
- Published videos appear on the detail page within 30 minutes and can be monitored via the new Video Insights tab.
Recommended Actions
- →Log into Seller Central, go to the new Video Upload page, verify your account shows ≥90 days activity, then upload an MP4/MOV video (≤5 GB, 30‑120 s).
- →Add a clear thumbnail and a title under 80 characters, then submit for approval; the video will go live in ~30 minutes.
- →After publishing, open the Advertising dashboard > Video Insights tab to track views, average watch time, and conversion impact, and adjust the vid...
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