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Amazon collects India GST on US advertising fees for India-based sellers who haven't provided a valid GST ID. This FAQ covers how to submit your registration...
Seller Central Help Hub
A guide to creating Brand Tailored Promotions in Amazon Seller Central, which allow brand-registered sellers to offer exclusive discounts to specific customer...
Seller Central Help Hub
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog
Amazon Marketing Cloud (AMC) lets sellers run SQL‑like queries on a unified, de‑identified data lake covering Sponsored Brands, Products, Display and DSP. Data...
Helium 10 Blog
Amazon’s new AI‑driven Creative Agent, now in open beta for U.S. sellers, lets them generate holiday‑themed images, 15‑second video ads, and audio spots within...
Seller Central News
Amazon’s AI‑driven Creative Agent, now in open beta for U.S. sellers, creates holiday‑themed images, 15‑second videos, 30‑second audio spots and copy from a...
Seller Central News
In early 2024 Amazon added an AI‑driven Creative Agent to the Advertising console for U.S. brand‑registered sellers. The tool can auto‑generate lifestyle...
Seller Central News
In early 2024 Amazon added two AI‑driven creative utilities – Creative Agent and Sponsored Products Video – that generate dozens of headline/description...
Helium 10 Blog
Mansour’s early‑2024 playbook adds a Query‑Level Performance Dashboard that shows exact shopper terms and conversion rates within 48 hours, a 15‑second...
Helium 10 Blog
Amazon has updated Sponsored Brands and display ad moderation rules with stricter standards for logos, images, and copy, while introducing bulk creative...
Advertising API Release Notes
At Amazon UnBoxed 2025, Amazon launched Reserved Share of Voice (pre‑pay for top‑of‑search slots), AI‑Driven Bid Management and AI Creative Generator, and a...
Curated Industry News
Helium 10’s episode #187 (released early 2024) outlines six seasonal Amazon PPC tactics—keyword expansion, Bid‑Plus, negative keywords, budget shifts, premium...
Helium 10 Blog
Amazon DSP entered open beta on 2024‑11‑01 offering a free AI Video Generator for U.S. advertisers. The tool creates up to six 15‑second videos from a single...
Advertising API Release Notes
Amazon Unboxed 2025 rolls out a refreshed advertising console that combines Sponsored Products, Sponsored Brands and DSP data, plus new multi‑channel...
Helium 10 Blog
Amazon's updated Sponsored Products guide covers eligibility requirements, campaign setup steps, targeting strategies, and optimization best practices for...
Seller University
Amazon Ads has opened a beta unified reporting hub that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and DSP data. It offers hourly data...
Seller Central News
Amazon Advertising has launched an open‑beta Unified Reporting Dashboard that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and Amazon...
Advertising API Release Notes
At the Unboxed 2025 event Amazon unveiled Creative Agent, an AI‑driven tool in the Ads console that lets sellers produce streaming‑TV, display, video and audio...
Advertising API Release Notes
Amazon's AI Video Generator for Sponsored Brands is now live in nine additional marketplaces (Canada, Mexico, UK, Germany, France, Italy, Spain, Japan,...
Advertising API Release Notes
Amazon launched Ads Agent at Unboxed 2025, an AI tool that automates campaign creation, optimization, and analytics using natural language commands. Beta...
Advertising API Release Notes