Overview

Amazon has introduced an AI‑driven Creative Agent that lets U.S. sellers generate holiday‑themed advertising assets in a matter of hours. The service is in open beta, carries no extra fee, and creates images, videos, audio spots, and copy from a single product input. Sellers who rely on quick, professional‑looking creative for the peak shopping season can now produce campaign material without hiring agencies or mastering design software.

Key Points

• AI‑generated holiday visuals — Upload a standard product photo and receive a lifestyle image with festive décor, such as a Christmas tree backdrop, ready for Sponsored Brands.
• All‑format output from one prompt — The same product entry can yield a 15‑second video, a 30‑second audio spot with seasonal music, and headline copy, eliminating the need for separate tools.
• Instant multi‑variant creation — The system can spin out five different ad concepts in a single session, allowing sellers to A/B test messaging before the holiday rush.
• Full‑funnel coverage — Generated assets include awareness‑focused banners, consideration‑stage product videos, and conversion‑oriented Sponsored Products copy, giving a complete campaign kit.
• Zero‑cost beta — Eligible U.S. sellers can access the Creative Agent at no charge while Amazon refines the feature based on user feedback.

How the Creative Agent Works

1. Start a chat session — Log into Amazon Advertising, select the Creative Agent, and describe the desired ad type (e.g., “holiday video for a silicone baking mat”).
2. Provide product inputs — Upload one or more product images, enter the ASIN, or paste brand guidelines; the AI uses these to understand style and key features.
3. Review AI drafts — The system returns a mock‑up image, a short video storyboard, or an audio script. Sellers can edit text, swap colors, or request a different holiday theme through follow‑up prompts.
4. Finalize and export — Once the creative meets expectations, click “Export” to add the assets directly to the advertising assets library, where they can be attached to active campaigns.