Overview

Amazon has introduced an AI‑driven Creative Agent inside its advertising console, giving U.S. brand‑registered sellers the ability to generate video, audio and display assets without external designers. The feature, launched in early 2024, lets sellers create holiday‑themed or evergreen creatives directly from product images or ASINs, cutting production time and cost.

Key Points

• AI‑generated lifestyle images — Turns a plain product photo into a styled scene, such as a coffee maker placed on a holiday‑decorated kitchen counter.
• One‑click video ads — Produces 15‑second video clips that showcase a product as a gift idea, using product shots and AI‑selected transitions.
• Automated audio spots — Creates short audio commercials with background music, synthetic voice‑overs and brand‑specific messaging.
• Multi‑variant drafts — Delivers three to five creative versions per campaign, enabling sellers to run A/B tests on copy, tone and visual style.
• Seasonal copy tuning — Adjusts headlines and calls‑to‑action for events like Black Friday, Prime Day or Christmas, without manual rewrites.

How the Creative Agent Works

1. Initiate a chat request — The seller opens the Advertising console, selects “Creative Agent,” and types a prompt such as “Create a festive video ad for ASIN B07XYZ showing the blender as a holiday gift.” The AI pulls the product’s main image and any uploaded brand guidelines.
2. Generate draft assets — Within minutes the system returns a set of mock‑ups: a lifestyle image with a snowy backdrop, a 15‑second video storyboard, and an audio script with a cheerful voice‑over. For example, the video may start with a close‑up of the blender, transition to a family gathering, and end with a “Shop now” banner.
3. Iterate and refine — The seller reviews each draft, adds feedback like “Swap the background music for something more upbeat” or “Add a subtitle highlighting the 5‑speed feature.” The AI updates the assets accordingly and re‑exports the revised versions.