Overview

Amazon has opened a beta for a single reporting hub that pulls performance data from Sponsored Products, Sponsored Brands, Sponsored Display and DSP campaigns. The new tool lets sellers view, filter and export metrics across all four ad types without hopping between separate consoles, a change that can shave hours off weekly reporting tasks.

Key Points

• All‑product view — Data from the four major Amazon ad formats can be combined in one dashboard, letting a seller compare Sponsored Products spend with DSP impressions side‑by‑side.
• Uniform metric definitions — Click‑through rate, ROAS and other key figures now follow the same calculation rules regardless of the ad product, eliminating previous mismatches.
• Extended retention — Hourly data is kept for 14 days, daily and weekly data for 15 months, and monthly/annual aggregates for up to six years, giving access to long‑term trend analysis.
• Customizable report builder — Users can drag‑and‑drop dimensions such as geography, ad type or targeting method, and start from pre‑made templates for common use cases like quarterly spend reviews.
• Multiple delivery channels — Reports can be downloaded from the Amazon Ads console, pulled via the Amazon Ads API, or streamed in real time through Amazon Marketing Stream.
• Global coverage — The unified system is live in 28 Amazon advertising markets, enabling cross‑country campaign comparisons for brands that sell internationally.

How Unified Advertising Reporting Works

1. Metric normalization — The platform first translates each ad product’s raw numbers into a common set of definitions; for example, a 3 % CTR reported for Sponsored Brands will be calculated the same way as a 3 % CTR for Sponsored Display.
2. Filter application — Users select filters such as ad type, date range, marketplace or target audience; a seller could choose “Sponsored Products + Sponsored Display” for the United States between 1 Jan and 31 Mar 2024 to see combined spend.
3. — After filtering, advertisers add dimensions like “campaign name,” “keyword” or “placement” to the report layout; an agency might add “device type” to see how mobile versus desktop performance varies across formats.