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Amazon will host a free virtual summit on June 6‑7 that teaches sellers how to optimize Sponsored Brands, Sponsored Products and Sponsored Display. Workshops...
Seller Central News
Amazon is hosting a free, virtual Amazon Ads Summit in early November featuring 30‑45 minute live sessions across three tracks—Sponsored Products, Sponsored...
Seller Central News
Amazon is hosting a free virtual Ads Summit on June 6–7 with sessions on peak-period advertising strategies, hands-on workshops, and expert guidance for...
Seller Central News
Amazon Ads unveiled a free Virtual Advertising Summit (live next month) and a permanent Shopping Events Learning Hub. The new budget‑pacing guidance shows...
Seller Central News
Amazon Advertising rolled out a free multi‑day Virtual Advertising Summit and a permanent Shopping Events Learning Hub. Both teach a budget‑duration framework...
Seller Central News
Episode #451 of the Serious Sellers Podcast featured Tom Waghorn of Clear Ads answering 30+ Amazon PPC questions. He showed how a disciplined framework can...
Helium 10 Blog
In the March 2026 Helium 10 masterclass, sellers learned to pause low‑performing keywords to cut daily PPC spend up to 30 % and to schedule Amazon’s “Request a...
Helium 10 Blog
Amazon is urging Sponsored Brands advertisers to add video creatives (6‑45 sec, 15‑30 sec sweet spot) after internal data showed a 5.5% ROAS lift versus...
Seller Central News
Amazon reports that mixing video with spotlight or custom‑image ads in Sponsored Brands lifts ROAS by about 5.5% (e.g., from 3.8 to 4.0) and CTR from 1.2% to...
Seller Central News
Amazon’s analysis of global data from Jan – May 2021 shows that Sponsored Brands campaigns that mix video, spotlight and custom‑image creatives achieve a 5.5%...
Seller Central News
Amazon’s Campaign Manager now includes “budget rules,” letting sellers set schedule‑based or performance‑based rules that automatically raise daily budgets up...
Seller Central News
In early 2024 a wave of Amazon sellers launched PPC ads without a coherent plan, pushing ACOS above 50 % for many brands. Structured campaigns cut ACOS from...
Helium 10 Blog
In Helium 10 podcast episode 442, Vince Montero outlines the Amazon PPC Academy’s three‑module curriculum and the “Bid‑to‑ACOS” framework, which can trim...
Helium 10 Blog
Amazon released two 30‑second tutorial videos showing how to (1) link Sponsored Brands headlines to a Store page and (2) replace the default white‑background...
Seller Central News
In March 2024 Helium 10’s TACoS Tuesday #433 showed how the Amazon Advertising Search Query Performance Report can cut irrelevant spend by up to 20% and boost...
Helium 10 Blog
In early 2024 Helium 10 released episode 2 of its Real Amazon Sellers podcast, revealing that moving from broad‑match to phrase‑match cut ACOS from the...
Helium 10 Blog
Amazon refreshed its keyword match‑type guidance for Sponsored Products and Sponsored Brands, detailing how broad, phrase and exact matches expand or restrict...
Seller Central News
The guide introduces an eight‑day order‑based PPC method that caps spend by projecting 12‑15 orders in that window, using Helium 10’s spreadsheet estimator....
Helium 10 Blog
In early 2024 the Serious Sellers Podcast episode #424 with Destaney Wishon detailed a three‑level Sponsored Products hierarchy and hybrid keyword mix, noting...
Helium 10 Blog
In 2023 Amazon added a “Logo‑above headline” Sponsored Brands template, introduced an Auto‑Adjust Bids option, expanded the top‑page carousel to eight slots,...
Helium 10 Blog