Overview

Helium 10’s newest masterclass showed Amazon sellers how to combine three complementary tactics—optimizing PPC bids, applying dayparting to serve ads at high‑traffic times, and automating post‑purchase review requests. The live session, held this week, demonstrated ways to cut advertising costs while generating more five‑star feedback, a combination that can directly improve profit margins and organic ranking for any Amazon storefront.

Key Points

• PPC spend cut — Pausing under‑performing keywords during low‑traffic periods can shave up to 30 % off daily ad budgets without hurting overall sales.
• Dayparting lift — Targeting ad spend to peak shopper windows (for example, 7 p.m.–10 p.m. EST) typically raises click‑through rates by about 15 % versus a 24 / 7 schedule.
• Automated review boost — Scheduling Amazon’s “Request a Review” API to fire after fulfillment adds roughly 10 % more five‑star reviews compared with manual email outreach.
• Placement‑based bid tweaks — Raising bids for top‑of‑search slots while lowering them for detail‑page placements improves ad quality without inflating cost‑per‑click.
• Negative‑keyword upkeep — Continuously adding non‑converting search terms to the negative list eliminates wasted impressions and sustains a healthy relevance score.
• Performance‑review sync — Linking ad performance metrics to the timing of review requests helps pinpoint which campaigns produce the most satisfied buyers.

How Amazon PPC Dayparting and Review Automation Work

1. Spot peak conversion hours — Pull the “Business Reports” dashboard and identify the time blocks where your product’s conversion spikes; a kitchen gadget, for instance, might see a 2.5 % lift between 6 p.m. and 9 p.m. EST.
2. Create dayparting rules in Campaign Manager — Within Amazon Advertising, set schedule rules that increase bids by roughly 20 % during the identified window and decrease them by about 15 % outside it; a $0.80 CPC would become $0.96 at peak and $0.68 off‑peak.
3. — Use the “Search Term” report to confirm that impressions and sales rise during the boosted periods; many sellers notice a 12 % improvement in ACOS efficiency after two weeks of testing.