Advertising Console·notable
Ignore CTR When Optimizing ACoS
Analysis of thousands of Sponsored Products keywords shows no reliable link between CTR and ACoS. A 3% CTR keyword generated 150 clicks at $0.45 CPC but a 5%...
Helium 10 Blog
1923 articles
Advertising Console·critical
PPC Analysis: Picking the Right Date Range
Amazon credits Sponsored Products sales only if the purchase occurs within a 7‑day window after the ad click. 87 % of conversions happen in the first three...
Helium 10 Blog
Industry News·notable
Bid Wizard: Optimize Your Ad Campaigns Faster
Helium 10 introduced Bid Wizard in March 2024, a tool that lets Amazon sellers run keyword‑specific bid experiments without spreadsheets. It logs every change,...
Helium 10 Blog