Overview

Helium 10 introduced the Bid Wizard this month, a tool that lets Amazon sellers test bid adjustments on Sponsored Products without the need for manual spreadsheets. By automatically logging each change, gathering performance metrics, and delivering statistically sound recommendations, the feature helps sellers react swiftly to market dynamics and improve ad efficiency.

Key Points

• Automatic change log — Every bid tweak is captured in the dashboard, eliminating the need for external tracking files.
• Statistically ranked experiments — The system flags tests that have accumulated sufficient impressions and clicks, allowing sellers to focus on results that meet confidence thresholds.
• One‑click recommendations — After analysis, the tool suggests “raise,” “lower,” or “maintain” actions, complete with projected impact on ACOS.
• Keyword‑specific testing — Each keyword can be evaluated independently, so high‑performing terms receive optimized bids while weak ones are trimmed.
• Streamlined workflow — Initiating a bid test automatically creates the experiment, removing the extra steps of manual data collection and calculation.

How Bid Wizard Works

1. Create a test — The seller picks a keyword, such as “organic cotton tote,” and launches an experiment. The current bid of $0.45 is recorded, and a test bid of $0.55 is set for a defined timeframe.
2. Gather metrics — While the test runs, Bid Wizard compiles impressions, clicks, ACOS, and sales for both the original and test bids. For example, after three days the control generates 1,200 impressions and 30 sales, whereas the $0.55 bid produces 1,500 impressions and 38 sales.
3. Assess confidence — An internal algorithm checks whether the data meets a 95 % confidence level. In the scenario above, the higher sales volume pushes the test bid past the threshold, indicating a genuine lift rather than random variance.
4. Show recommendation — The platform presents a concise advice box, such as “Increase bid to $0.55 – expected ACOS reduction of 12 %.” Sellers can accept the suggestion instantly or schedule the change for later.