#379 – Amazon Product Marketing, Hiring Tips, And More!
Ben shifted from retail arbitrage to a private‑label brand, launching a water‑filter with a silicone seal and a limited‑edition run of 200 units. He uses a...
Helium 10 Blog
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Ben shifted from retail arbitrage to a private‑label brand, launching a water‑filter with a silicone seal and a limited‑edition run of 200 units. He uses a...
Helium 10 Blog
On September 14 2022 Helium 10 reported that Amazon added new homepage banner, search‑result and product‑page ad placements, introduced interest‑based and...
Helium 10 Blog
Amazon now requires sellers to carry at least $1 million product‑liability coverage, causing premiums to jump from around $350/month for low‑risk items to...
Helium 10 Blog
Cara’s Amazon store lost 80% of sales in H1 2020, then grew to 5× the post‑pandemic baseline by Dec 2022 by tightening branding, splitting PPC into exact‑match...
Helium 10 Blog
In early 2024 Helium 10’s podcast episode #40 showed a family kitchenware brand that switched to FBA, cutting delivery from five to two days, and ran a...
Helium 10 Blog
Lothar transformed a €15 generic spatula into an €85 hand‑forged premium product, boosting average order value four‑fold. He shifted ad spend to Sponsored...
Helium 10 Blog
Amazon Posts now allows up to ten lifestyle images per listing and captions of 150 characters, while Virtual Bundles can combine up to five ASINs into a single...
Helium 10 Blog
On September 9 2022 Amazon refreshed its Product Opportunity Explorer, adding three new columns – Demand Momentum, Competitive Saturation and Search Trend...
Helium 10 Blog
On Sep 7 2022 Helium 10’s Buzz podcast reported Amazon cut its standard‑size FBA fulfillment fee by $0.15 per 0.5 lb unit, Helium 10 launched a Licensing...
Helium 10 Blog
Helium 10’s PPC Academy is an 8‑week, modular program that teaches sellers to use Magnet, Cerebro and ADS tools. Graduates report ACoS dropping from 45% to...
Helium 10 Blog
In early 2024 Helium 10 rolled out full‑tool support for Amazon UAE (amazon.ae), letting sellers run Black Box, Magnet, Scribbles, Index Checker and ADS with...
Helium 10 Blog
From 2018 to 2024 Alejandro Pérez grew a single‑product Amazon experiment into three brands, leasing a 2,000‑sq‑ft private fulfillment hub in Mexico and hiring...
Helium 10 Blog
In 2013 Annemarie launched a baby product on Amazon with 200 units at $4.50 each, reached six‑figure revenue in 12 months, and boosted conversion from 6% to 9%...
Helium 10 Blog
Helium 10’s episode #375 outlines a master travel dashboard in Google Sheets that logs passport details, itineraries and a snapshot of Amazon inventory health,...
Helium 10 Blog
On September 1, 2024 Amazon retired the legacy Send/Replenish Inventory tool and launched the unified “Send to Amazon” workflow in the Shipping Queue. The new...
Helium 10 Blog
The guide shows how aligning packaging redesign, SEO, and catalog expansion can drive a ten‑fold revenue increase in under 36 months, adding over 200 long‑tail...
Helium 10 Blog
Helium 10 now integrates Clearco’s non‑dilutive funding line, pulling verified Amazon metrics to offer revenue‑share loans. Qualified sellers with at least...
Helium 10 Blog
On 31 Aug 2022 Helium 10 launched a real‑time Search Query Performance dashboard (updates every 5 min), a restock‑limit model that caps weekly inbound...
Helium 10 Blog
In 2023 Amazon wholesale lets sellers bypass private‑label design by buying ready‑made inventory; a 15 % discount on a 1,000‑unit order can add $2‑$3 margin...
Helium 10 Blog
In March 2024 Helium 10 launched an ASIN Tracker inside the Profits Summary dashboard that merges profit data with live Amazon metrics—sales rank, buy‑box win...
Helium 10 Blog