Overview

Six years after his first foray into Amazon’s marketplace in 2018, Alejandro Pérez has turned a single‑product experiment into a diversified e‑commerce portfolio that spans three brands and multiple continents. By moving thousands of units, opening his own 2,000‑square‑foot fulfillment hub in Mexico, and hiring staff in three different countries, he has created a repeatable growth model that any Amazon seller can adapt to break free from the limits of a single SKU.

Key Points

• Six‑year evolution — Alejandro started learning Amazon selling in 2018 and, by 2024, operates a multi‑brand business that generates revenue from several product lines.
• Thousands of units sold — His first private‑label product moved several thousand units in its debut year, confirming market demand before any large‑scale investment.
• Private fulfillment center — He leased a 2,000‑sq‑ft warehouse near his hometown in Mexico to control inventory, cut storage fees, and speed up domestic deliveries.
• Multinational team — Operations are supported by a logistics coordinator in Mexico, a PPC analyst in the United States, and a multilingual customer‑service lead in Colombia.
• Revenue diversification — At least three distinct e‑commerce brands now coexist, reducing reliance on any single product and smoothing cash flow across seasons.

How Alejandro Scaled His E‑commerce Operations

1. Market research & validation — He examined Amazon’s Best Sellers Rank and keyword volume to locate a low‑competition niche; for instance, a home‑organization accessory that ranked under 5,000 in its category, indicating unmet demand.
2. Prototype and test launch — Alejandro ordered a pilot batch of 200 units from a Chinese supplier, listed the item with a limited‑quantity launch, and tracked conversion rates and early customer comments.
3. Data‑driven iteration — Feedback revealed a packaging flaw that confused buyers; after redesigning the box, he refreshed the listing and saw a 15 % increase in conversion within two weeks.