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Amazon will deactivate the final MWS endpoints in early 2024, forcing all private integrations to switch to the Selling Partner API. The migration requires...
Seller Central News
Amazon released four free advertising modules—including a Festive Season Advertising Course and a 3‑Step Advertising Playbook—on early November 2024 via Seller...
Seller Central News
Amazon Transparency now accepts brands’ existing serial numbers—QR, 1‑D barcodes or 2‑D matrix codes—removing the need for Amazon‑issued codes. The...
Seller Central News
In early 2024 Amazon launched a Customer Review Insights tab inside Seller Central’s Growth menu. The pane gives per‑ASIN review phrase frequency, sentiment...
Seller Central News
In early 2024 Amazon launched a free Customer Review Insights tab in Seller Central (Growth → Product Analytics) that automatically parses every...
Seller Central News
Amazon Brand Registry is now open to South African trademark owners (registered or pending) effective immediately, with enrollment opening on the announcement...
Seller Central News
Amazon launched a Sustainability Solutions Hub in Seller Central that consolidates Climate Pledge Friendly, Frustration-Free Packaging, Amazon Renewed, and...
Seller Central News
Amazon launched a Sustainability Solutions Hub in Seller Central that consolidates enrollment for Climate Pledge Friendly, Frustration-Free Packaging, and...
Seller Central News
In March 2024 Amazon launched the Sustainability Solutions Hub in Seller Central, a single dashboard for Climate Pledge Friendly, SIPP, Frustration‑Free...
Seller Central News
In early February 2026 Amazon launched a Brand Registry Hub inside Seller Central that aggregates A+ Content, Brand Analytics, Vine, and the Brand Referral...
Seller Central News
In early 2024 Amazon launched a unified Brand Registry hub inside Seller Central, bringing Project Zero, Transparency, A+ Content, Vine and analytics onto a...
Seller Central News
Amazon now requires every brand‑owned ASIN to have a basic A+ module before Premium A+ can be unlocked, and at least one A+ approval must be within the past 12...
Seller Central News
Amazon has merged its Strategic Account Services and 360 programs into a two‑tier model—Essentials and Pro—launched in the UK this month. Pricing remains...
Seller Central News
Effective immediately, Amazon requires every brand‑owned ASIN to display a Brand Story module and at least one A+ Content approval within the past 12 months to...
Seller Central News
Effective immediately, Amazon requires that every ASIN of a Brand Registry‑enrolled seller display the Brand Story carousel and that the seller have at least...
Seller Central News
Effective immediately, Amazon requires every brand‑registered seller to publish a Brand Story on each owned ASIN and to have at least five approved A+ modules...
Seller Central News
Amazon now requires brand-registered sellers to have A+ Content on every brand-owned ASIN and to show publishing activity within the past 12 months to qualify...
Seller Central News
In early 2024 Amazon launched Strategic Account Services, a unified paid advisory brand for UK and European sellers, offering two tiers – Essentials and Pro....
Seller Central News
Amazon now lets sellers block Amazon Logistics on Multi-Channel Fulfilment orders at the account, order, or API level, though opting out incurs a 5% surcharge...
Seller Central News
In February 2026 Amazon added a “Small Business” filter to the standard search sidebar. The checkbox appears under Product Type for any results with the Small...
Seller Central News