Overview

Amazon has revised the criteria for accessing Premium A+ Content, the high‑impact visual and interactive suite reserved for brand‑registered sellers. Effective immediately, brands must showcase a Brand Story on every owned product page and have at least one standard A+ module approved within the past 12 months. Meeting these thresholds triggers a banner in the A+ Content Manager that unlocks premium features capable of boosting conversion rates.

Key Points

• Universal Brand Story requirement — All listings belonging to a registered brand must now display the Brand Story carousel, extending the feature from a few flagship items to the entire catalog.
• 12‑month A+ activity mandate — Brands are required to have secured approval for at least one standard A+ module during the previous year to qualify for the premium tier.
• Brand Registry remains essential — Enrollment in Amazon Brand Registry continues to be the foundational eligibility condition for any A+ content, premium or otherwise.
• Eligibility banner as confirmation — Once the two new conditions are satisfied, a green banner appears at the top of the A+ Content Manager, clearly indicating that Premium A+ tools are available.
• Premium modules add rich media — Qualified sellers can embed product videos, create clickable image hotspots, use scrollable carousels, and build enhanced comparison tables that go beyond basic image‑text layouts.

How Premium A+ Content Eligibility Works

1. Deploy Brand Story across the catalog — The seller adds the Brand Story carousel to every ASIN under the brand; for instance, a cosmetics company that previously limited the carousel to its best‑selling lipstick now extends it to each shade, foundation, and skincare product.
2. Demonstrate recent A+ usage — The seller submits a standard A+ module—such as a feature‑rich image layout for a new shampoo—and receives approval within the last 12 months, satisfying the activity requirement.
3. Check the eligibility banner — After completing the first two steps, the seller logs into the A+ Content Manager and sees a green banner stating “Premium A+ Content eligible,” which instantly unlocks the library of premium modules for immediate deployment.