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Amazon now defaults EU sellers to a “same‑day handling” setting, moving the delivery estimator forward by 1‑2 days. The default cut‑off is 2:00 p.m. local...
Seller Central News
Amazon is pushing EU sellers to enable same-day handling time, noting that current handling times are 30% longer than actual ship times. The feature shortens...
Seller Central News
Amazon DSP, launched in 2012, enables sellers to programmatically buy display, video and audio ads on Amazon.com, Fire TV, Kindle and third‑party sites using...
Helium 10 Blog
On June 15, Helium 10 reported that Amazon’s Brand Analytics dashboard was overhauled, removing the “Buy Box Winners” and “Market Basket Analysis” tabs and...
Helium 10 Blog
Amazon’s recent policy shift now requires proof of safety and labeling compliance before product activation, and long‑term storage fees kick in after 365 days...
Helium 10 Blog
On June 15 2022 Amazon retired the _GET_MERCHANT_LISTINGS_DEFECTDATA_ and _LISTINGS_DEFECT_REPORTXL_ endpoints, returning HTTP 404. The replacement endpoint...
SP-API Changelog
Amazon now applies a “reduced discoverability” penalty instead of immediate suspension for fake‑review violations. Flagged ASINs are pushed from page 1 to...
Helium 10 Blog
Export the 30‑day Search Term report and add exact‑match keywords with ≥3 clicks and >5 % conversion, then rotate two headline images and copy every 7‑10 days...
Helium 10 Blog
Amazon sellers can acquire shopper emails for under $0.01 each and see 2‑5× higher conversion than organic search. Using Klaviyo or Mailchimp, automated flows...
Helium 10 Blog
Germany’s EPR law now mandates every seller shipping packaged goods to German consumers to register in the LUCID database and enter the ID in Amazon Seller...
Seller Central News
Effective early 2024, Germany’s EPR packaging law requires every Amazon.de seller to register in the LUCID database and obtain a 12‑digit LUCID ID. Amazon...
Seller Central News
The Helium 10 episode details a $100 K FBA launch plan that splits 40% to inventory, 30% to paid ads, 15% to Helium 10 tools and 15% as cash reserve. It...
Helium 10 Blog
U.S. e‑commerce is set to top $1 trillion, intensifying Amazon competition. The guide’s #8 tactic—sending a handwritten thank‑you note with a branded...
Helium 10 Blog
Amazon Live, launched in 2016, lets sellers run shoppable video streams via the free Amazon Live Creator dashboard. Instant purchase cards let viewers add...
Helium 10 Blog
The article warns that over‑reliance on broad‑match can consume up to 40% of an Amazon PPC budget, missing negative keywords wastes about $1.2 M each month,...
Helium 10 Blog
In April 2024 Amazon deactivated more than 10,000 ASINs that were not entered into the new Lucid registration system. Sellers had to upload every active SKU by...
Helium 10 Blog
On June 8 2022 Helium 10 announced that Amazon’s Sponsored Display now includes a Matched Target Reporting layer. The daily‑refreshed report breaks down...
Helium 10 Blog
Episode 350 of the Serious Sellers Podcast (early 2024) introduced a three‑phase ‘Maldives Honeymoon’ launch that cut organic ranking time from ~30 days to...
Helium 10 Blog
Amazon has added a new series of quick tips videos to Seller University covering advertising essentials like keyword match types, negative keywords, Store page...
Seller Central News
Helium 10 launched the Bigger.Better.Launch webinar series and unveiled new tools: an AI Keyword Generator (e.g., “cargador inalámbrico rápido para...
Helium 10 Blog