Overview

Amazon merchants are turning to email as a low‑cost, high‑impact channel for driving additional sales. By gathering shopper addresses and delivering tailored messages, sellers can boost repeat purchases while relying less on paid advertising. Deploying an email strategy today enables creators to nurture lasting customer relationships and generate extra revenue without large budgets.

Key Points

• Acquisition cost under $0.01 — Sending a typical promotional email costs less than one cent per contact, far cheaper than the cost‑per‑click of Amazon Sponsored ads.
• Higher conversion rates — Buyers who receive a relevant email are 2‑5 times more likely to complete a purchase than visitors who arrive solely through organic search.
• Granular list segmentation — Splitting the database into groups such as “first‑time buyer,” “loyal repeat customer,” or “cart abandoner” allows messages that speak directly to each shopper’s behavior.
• Automation tools available — Platforms like Klaviyo and Mailchimp let sellers set up trigger‑based flows that fire at key moments without manual effort.
• Actionable performance data — Open, click, and purchase metrics reveal product preferences, giving sellers insight to refine listings and ad campaigns.

How Email Marketing Works

1. Capture addresses — Offer a tangible incentive, such as a 10 % discount coupon, on the product detail page or at checkout; a customer buying a kitchen utensil set who provides an email to receive the code becomes a qualified lead.
2. Segment the list — Organize contacts by purchase history, cart value, or last interaction date; a photographer who bought a camera three months ago moves into a “recent buyer” segment, while a subscriber who only opened the last newsletter stays in a “passive” group.
3. Craft the email — Write a compelling subject line, include eye‑catching product images, and add a clear call‑to‑action; for example, “Today only: 15 % off our iPhone cases – use code CASE15.”
4. — Configure automated flows to trigger on events like new sign‑ups, abandoned carts, or a 90‑day purchase gap; a shopper who left a LED lamp in the cart receives a reminder email 24 hours later with a 5 % discount to close the sale.