#578 – The TikTok Shop Opportunity
TikTok Shop is now live in the US, UK, Indonesia, Malaysia, Thailand and other Asian markets, offering an in‑app checkout that can lift conversion by up to...
Helium 10 Blog
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TikTok Shop is now live in the US, UK, Indonesia, Malaysia, Thailand and other Asian markets, offering an in‑app checkout that can lift conversion by up to...
Helium 10 Blog
On July 12 2024 Helium 10 reported Amazon’s Buy Box algorithm now gives extra weight to fulfillment speed and FBA usage, causing sellers to lose the box on...
Helium 10 Blog
Amazon has completed the nationwide rollout of its generative‑AI shopping assistant Rufus to all US shoppers on mobile apps and desktop sites, after a beta...
Advertising API Release Notes
Amazon now offers merchant cash advances of up to $5 million through a ParaFi partnership, embedded directly in the Growth tab of Seller Central. Repayment is...
Seller Central News
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University
In 2024 Amazon sellers should target products that sell ≥300 units/month, have <500 active listings and avg. <100 reviews, and deliver a net margin of ≥30%...
Helium 10 Blog
A consumer survey reveals Amazon remains dominant in US e-commerce but faces accelerating competition from Temu, Shein, and TikTok Shop. Amazon is responding...
Industry News
Amazon's Rufus AI assistant is shifting product discovery from keyword matching to intent-based conversational search. Sellers need to optimize listings for...
Advertising API Release Notes
Amazon’s Fit Insights sizing analytics is now live on nine European marketplaces (DE, FR, IT, ES, NL, BE, SE, PL, UK) effective immediately for Brand Registry...
Seller Central News
In early 2024 Helium 10 podcast episode 135, hosts outline a 13‑step private‑label launch workflow that demands a minimum 30 % gross margin and earmarks 40 %...
Helium 10 Blog
A top Amazon seller reduced product research from 3‑5 days to under 10 minutes by prompting ChatGPT for niche ideas, and cut listing creation time from two...
Helium 10 Blog
The Prime Day 2024 Amazon PPC Masterclass advises sellers to raise the daily budget of a dedicated “Prime Day Prep” campaign by ~30% two weeks before...
Helium 10 Blog
In Q4 2023 Amazon recorded a 12% rise in review‑removal tickets tied to fake‑review networks, and its Seller Performance dashboard now flags accounts with...
Seller Sessions Podcast
On July 4 2024 Helium 10 reported three Amazon‑related shifts: U.S. Customs may re‑evaluate the HS‑code used by Shein and Temu, potentially raising duty from...
Helium 10 Blog
Amazon now lets brand‑registered sellers exclude up to 100 parent ASINs from Brand Tailored Promotions when creating new campaigns. The exclusion list...
Seller Central News
On June 19 2024 Amazon launched Data Kiosk and mistakenly required the Brand Analytics role for all reports. The correction limits Brand Analytics to...
SP-API Changelog
On July 3 2024 Amazon added mandatory reporting rules to the Data Protection Policy and Acceptable Use Policy. Sellers must email security incidents to...
SP-API Changelog
Helium 10’s #575 Prime Day roundtable revealed that an electronics seller saw a 300% sales surge on Prime Day 2023, while allocating 70% of ad spend to the...
Helium 10 Blog
Comprehensive guide to Amazon PPC campaign structure, bidding strategies, and optimization practices for 2025. Covers all ad formats, automatic vs. manual...
Seller Central News
In early 2024 a seller launched an Amazon FBA business with €2,000 by using an AI research platform for product scouting and an AI‑driven exact‑match Sponsored...
Helium 10 Blog