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This guide details Amazon DSP incrementality testing, a method to distinguish between attributed sales and true incremental lift using a control group...
SellerApp Blog
Amazon Seller Central provides essential logistics and catalog management but lacks deep financial analytics. Key limitations include a 24-to-72-hour reporting...
SellerApp Blog
Amazon DSP's market share grew from 17.7% to 23.4% between 2024 and 2025, with Q1 2026 seeing DSP CPCs fall below Sponsored Products for the first time in five...
SellerApp Blog
A comparative analysis of Amazon FBA and Walmart WFS for 2026 reveals that Amazon FBA supports items up to 150 lbs, while Walmart WFS is capped at 30 lbs. The...
SellerApp Blog
Amazon DSP has expanded to support off-Amazon brands by using first-party shopping data to drive traffic to external websites. In 2025, DSP's share of total...
SellerApp Blog
Amazon DSP audience suppression is an optimization technique that uses real-time transactional data to exclude specific consumer groups, such as recent...
SellerApp Blog
Enterprise brands are shifting Amazon DSP measurement from ACoS to holistic models like multi-touch attribution and New-to-Brand (NTB) metrics. This transition...
SellerApp Blog
Amazon is transitioning from keyword-based search to LLM-driven discovery, utilizing Natural Language Processing (NLP) and Semantic Vector Mapping to interpret...
SellerApp Blog
This comparison evaluates SellerApp and BidX Ads, focusing on the transition from manual spreadsheet management to automated PPC scaling. It highlights...
SellerApp Blog
This guide outlines the necessity of specialized software for Amazon dropshipping to manage high-volume fulfillment and real-time supplier synchronization. It...
SellerApp Blog
This report analyzes the shift from informal YouTube tutorials to structured Amazon FBA education, emphasizing data-driven niche research and PPC management to...
SellerApp Blog
Amazon sellers must accurately select a six-digit NAICS code to ensure legal and tax compliance. Incorrect classification impacts tax filings, insurance...
SellerApp Blog
Amazon's automated returnless refund policy allows customers to receive full reimbursements without returning physical products, often triggered when shipping...
SellerApp Blog
In 2024, Amazon organic listings average a 0.5% CTR, with only 1 in 200 shoppers clicking. Top 3 positions get 3‑5× more clicks, and adding a Sponsored Product...
SellerApp Blog
A single Amazon DSP budget can produce wildly different results depending on agency staffing. Agencies that assign 30-40 brands per strategist often...
SellerApp Blog
In 2025, Amazon DSP share rose from 17.7% to 23.4%, a 5.7‑point jump. Agencies now bundle DSP with Sponsored Products, A+ content, and Amazon Attribution,...
SellerApp Blog
In Q1 2026 SellerApp signed 100 enterprise brands, all choosing Amazon DSP. DSP generated >60% of revenue, delivering 4× ROAS, 25% lower CPA, and 15‑20% higher...
SellerApp Blog
Amazon DSP saw a 47.46% CPM jump in 2026. Applying a 3‑impression daily cap cut CPM from $12 to $7 and lifted sales by 12%. Caps can be set per campaign or...
SellerApp Blog
Amazon unveiled Jayhawk AR glasses in September 2025 to compete with Meta's Ray-Ban Stories. Features include Alexa integration, 8-hour battery life, real-time...
SellerApp Blog
The 2026 benchmark report shows Amazon DSP’s Private Marketplace delivers viewability rates above 80% and click‑through rates 15% higher than the open...
SellerApp Blog