Every update. One feed.
Amazon now enforces a 30‑Day Lowest‑Price Rule for all seller‑run promotions, requiring the deal price to match or beat the cheapest price in the prior 30...
Seller Central News
Prime Day 2025 will run July 8‑11, a continuous 96‑hour window. Adding Sponsored Brands and Sponsored Display to a Sponsored Products‑only mix can lift ad...
Helium 10 Blog
Amazon has postponed the shutdown of legacy XML and flat‑file listing feeds to July 31 2025, adding 31 days to the migration window. Twelve feed...
SP-API Changelog
A private‑label seller used Helium 10 keyword research and generative AI to rewrite a listing, raising annual sales to $7 million, click‑through rate from ~2 %...
Helium 10 Blog
Amazon's Rufus AI now shows a “Help Me Decide” button after a shopper views 3+ similar listings without adding to cart. The engine picks one product, stays...
Helium 10 Blog
Amazon’s mediation policy now enforces a 180‑day appeal deadline and a subsequent 180‑day window to request mediation, plus a 12‑month active‑listing rule....
Seller Central News
Prime Day 2025 runs July 8‑11, expanding to a four‑day, 96‑hour sales window. CPC rates are expected to rise 30‑50% and Amazon advises FBA shipments arrive at...
Seller Central News
Amazon Prime Day 2025 is confirmed for July 8–11. Sellers can still create coupons, vouchers, and ad campaigns to capitalize on the four-day event.
Seller Central News
Amazon requires sellers on EU and UK marketplaces to ensure VAT numbers in Seller Central match official records. Invalid or missing VAT—especially when...
Seller Central News
Prime Day 2025 expands to seven days (July 8-14), the longest in event history. Sellers need to adjust inventory planning, advertising budgets, and promotional...
Seller Central News
Amazon Prime Day 2025 runs July 8-11 as a four-day event. Sellers can still create deals, coupons, and ad campaigns to participate, but should finalize...
Seller Central News
Prime Day 2025 will run July 8‑11, expanding to a four‑day format across US, Canada, UK, Germany, France, Italy, Spain and Japan. Sellers can still add coupons...
Seller Central News
Helium 10 streamed the Prime Day 2025 PPC Bootcamp (TACoS Tuesday) teaching sellers to trim keyword lists (e.g., 1,200 → 250 terms), allocate ~70 % of daily...
Helium 10 Blog
Fraudulent Amazon returns have nearly tripled since 2018, costing retailers $890 billion annually. Sellers face shrinking margins, reputation damage from...
Seller Central News
Analysis of 100,000+ Black Friday shopping sessions shows Rufus-assisted sessions doubled purchase rates, converted at 3.5x the rate of traditional browsing,...
Helium 10 Blog
Amazon's average CPC has risen to $1.12 in 2025, up 15.5% year-over-year and 58% over five years. The data highlights intensifying marketplace competition and...
Advertising API Release Notes
Amazon has set Prime Day 2025 for mid‑July, overlapping with TikTok Shop’s new Deal Day weekend. Temu will again ship “Ships from China,” extending delivery...
Helium 10 Blog
Amazon launched the official pre‑built SP‑API SDK for C#/.NET (NuGet package software.amzn.spapi) supporting .NET 7.0+. The SDK installs with a single `dotnet...
SP-API Changelog
In early 2024 Amazon announced a cut of roughly 30,000 corporate roles, citing generative AI as the driver. New AI tools such as Rufus, visual search, “Buy for...
Industry News
Amazon is piloting a limited U.S. rollout of Sponsored Ads inside the Rufus AI shopping assistant, where ad placement is driven by listing content quality...
Advertising API Release Notes