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Amazon reminds sellers to actively monitor and maintain their Account Health Rating (AHR) ahead of peak shopping seasons, explaining how the 0-1,000 scoring...
Seller Central News
Amazon will enforce new SP‑API security rules on June 25 2025. All traffic must use TLS 1.2 or higher, API keys must be rotated at least every 90 days, and...
SP-API Changelog
Amazon launched FBM Ship+ this month, offering sellers up to 15% lower carrier rates on expedited services, a 2% cash‑back credit per shipment, and tighter...
Seller Central News
Amazon unveiled a unified, AI‑enhanced Campaign Manager that merges Sponsored Products, Brands, Display and DSP into one dashboard, rolling out across 30+...
Advertising API Release Notes
Amazon Advertising launched Q2 2024 upgrades to Performance+ and Brand+ that add AI‑driven audience scoring, a new "Consideration" mid‑funnel tactic, and...
Advertising API Release Notes
In 2024 Amazon launched an open‑beta AI Video Generator for Streaming TV ads, letting any US advertiser turn a single ASIN or image into up to six 15‑second,...
Advertising API Release Notes
Amazon introduced FBM Ship+ in February 2024, letting merchant‑fulfilled sellers buy labels via Buy Shipping and ship within one business day to get reduced...
Seller Central News
Amazon now lets sellers turn a single high‑resolution image into a 15‑second video using Sora 2, Amazon Ads’ AI video generator, and Google Gemini. The...
Helium 10 Blog
Amazon will roll out return‑policy changes from late 2024 through 2025, adding a per‑unit processing fee (e.g., $0.45 for excess returns on electronics, $1.20...
Seller Central News
TikTok Shop sellers can boost revenue by integrating the Affiliate Marketplace (e.g., a Brazilian influencer lifted weekly orders 12%) and running Live...
Helium 10 Blog
Amazon reports its AI assistant Rufus now has about 250 million active users and has generated roughly $10 billion in incremental sales, per the 11/7/25...
Helium 10 Blog
In 2026 Amazon shifts PPC from keyword matching to persona‑based campaigns, using backend attributes, the new 12‑month LTV metric, and AI tools like Audience...
Advertising API Release Notes
Amazon's Rufus AI interprets seasonal shopping queries conversationally, requiring sellers to shift from keyword stuffing to context-rich, use-case-driven...
Helium 10 Blog
Amazon blocked 275 million fake reviews in 2024 and shut down 40+ review brokers through its Coalition for Trusted Reviews partnership. The cross-industry...
Advertising API Release Notes
Amazon’s Ads Console adds a Discount Simulator that projects visibility and conversion for any discount tier. CPC is about 25% higher YoY (e.g., $0.80 → $1.00)...
Advertising API Release Notes
Helium 10 has added a TikTok Shop suite to its Platinum plan, offering automatic Amazon‑to‑TikTok catalog sync, a real‑time trend keyword engine, a vertical...
Helium 10 Blog
Amazon's 2025 advertising budget rules now allow the platform to exceed daily budgets by 25% and automatically redistribute funds between campaigns based on...
Seller Central News
A comprehensive guide to Amazon Sponsored Brands covering eligibility requirements, three ad formats (Product Collection, Store Spotlight, and Video),...
Seller Central News
In early 2024 Amazon rolled out an upgraded Seller Assistant that acts as an agentic AI inside Seller Central. It can submit removal requests, adjust FBA...
Seller Central News
Helium 10’s Product Finder for TikTok Shop now shows live units sold, letting sellers filter for items with at least 120 units sold in the past 48 hours (e.g.,...
Helium 10 Blog