Overview

Amazon introduced FBM Ship+, a new service that gives merchant‑fulfilled sellers lower shipping rates, cash‑back on qualifying shipments, and more accurate delivery dates. The program launches this month and requires sellers to buy labels through Amazon’s Buy Shipping tool and ship within one business day. Sellers who rely on their own warehouses should pay attention because the changes could reduce costs and protect account health.

Key Points

• Discounted carrier pricing — Amazon’s partnered carriers offer reduced fees for expedited services, letting a seller of 12‑inch kitchen gadgets ship two‑day delivery for $6 instead of the usual $8.
• Cash‑back rewards — For each eligible order, Amazon credits a percentage back to the seller’s account balance; a seller moving 300 units of a fitness accessory per month could see $45 returned each month.
• Data‑driven delivery estimates — Customer‑facing dates now reflect real carrier performance, cutting late‑delivery incidents for a seller of bulky garden tools from an average of 4% to under 2%.
• Account‑health shield – If a carrier misses its promised window, the resulting late‑shipment metric is absorbed by Amazon, preventing the seller’s performance score from dropping.
• One‑day label purchase rule – Only shipments labeled through Buy Shipping and dispatched within a single business day qualify for the program’s benefits.

How FBM Ship+ Works

1. Buy Shipping label — The seller logs into Buy Shipping, selects an Amazon‑approved carrier, and purchases a label; for example, a seller of handmade candles chooses UPS Ground and receives a $5.50 label instead of the standard $7.20.
2. Ship within one business day — After the label is printed, the seller must hand the package to the carrier or schedule a pickup by the end of the next business day; a seller based in Texas ships a batch of 50 toys to a carrier’s drop‑off point by 5 PM the following day.
3. Automatic cash‑back credit — Once the carrier confirms pickup, Amazon applies the cash‑back amount to the seller’s Amazon balance without any manual claim; the candle seller sees a $0.30 credit per package appear in the account dashboard the next day.