Every update. One feed.
Amazon's Rufus AI assistant is changing how backend search terms drive product discovery. Sellers need to shift from keyword stuffing to conversational,...
Helium 10 Blog
Amazon's Rufus AI and COSMO now actively parse A+ Content modules to answer shopper queries and surface product recommendations. Sellers who optimize their A+...
Helium 10 Blog
Amazon Marketing Cloud (AMC) consolidates impressions, clicks, purchases and organic search signals into a queryable lake, enabling lift analysis and real‑time...
Helium 10 Blog
During the last 24 hours of Prime Day, raise discounts from 5 % to 15 %, insert 3‑5 high‑traffic keywords (e.g., “best gift for her”), shift ad spend from...
Helium 10 Blog
In 2025 Amazon sellers are tapping TikTok micro‑influencers (10K‑50K followers) and the TikTok Shop button to drive traffic, using unique discount codes and...
Helium 10 Blog
A 15‑second TikTok video can lift a seller’s total retail earnings on Amazon and other marketplaces even without a link or promo code. The platform’s algorithm...
Helium 10 Blog
Amazon's Rufus AI interprets bullet points through semantic understanding rather than keyword matching. Sellers who restructure their bullets around natural...
Helium 10 Blog
In episode 680 of the Serious Sellers Podcast, Helium 10 unveiled an AI Toolkit featuring a ChatGPT Prompt Library, AI Repricing Agents, the Rufus data...
Helium 10 Blog
Amazon's Rufus AI now drives product discovery, giving roughly 60% of relevance to the first 80 characters of a title and truncating anything beyond 200...
Helium 10 Blog
Amazon now permits Vine enrollment on pre‑order listings, letting reviewers receive products up to two weeks before launch (e.g., enroll July 1 for a July 15...
Helium 10 Blog
TikTok Shop launched worldwide in 2022, letting merchants sell without ads by using 15‑second videos that link to an in‑app checkout. Sellers report conversion...
Helium 10 Blog
Amazon's Rufus AI assistant has shifted product discovery from keyword matching to semantic understanding, requiring sellers to adopt Noun Phrase Optimization...
Helium 10 Blog
A tariff‑resilient inventory system can cut cash drain: 43% of small sellers lack real‑time tracking, dead stock can eat up 30% of revenue, and tariff hikes...
Helium 10 Blog
Octavio Rubalcaba leverages Amazon data—150 units/week garlic press sales and a 4.8‑star rating—to select retail pilots, redesigns packaging with UPCs and QR...
Helium 10 Blog
Helium 10 is launching an eight‑episode video series that will follow eight e‑commerce sellers over a six‑week production period, showcasing live use of tools...
Helium 10 Blog
Manuel Weimüller used German state grants that cover up to 80 % of tuition to train an in‑house Amazon team, securing a 70 % subsidy on a €3 000 course and...
Helium 10 Blog
In early 2025 Alibaba launched AI Insight scouting, a U.S. rapid‑ship program cutting transit from 15‑20 days to 3‑5 days, and a 48‑hour U.S. supplier...
Helium 10 Blog
Amazon introduced an AI‑driven Listing Optimizer in Seller Central and a limited‑time waiver of Multi‑Channel Fulfillment (MCF) fees for orders shipped to...
Helium 10 Blog
In early 2024 TikTok Shop added a paid‑campaign feature for Amazon sellers, offering one‑click catalog import of up to 500 SKUs in ~10 minutes, creator...
Helium 10 Blog
In 2025 Amazon extended its AI shopping assistant Rufus to 13 new international marketplaces—including the UK, Germany, France, Italy, Spain and Japan—adding...
Helium 10 Blog