Overview

TikTok Shop has broadened its commerce toolkit, giving Amazon merchants the ability to run paid campaigns, collaborate with TikTok creators, and instantly transfer product data into the platform. Launched in early 2024, the service now supports in‑app checkout, allowing shoppers to purchase without leaving the short‑form video feed. Sellers who tap into TikTok’s massive, video‑first audience can increase product visibility, drive qualified traffic, and add a new sales channel alongside Amazon.

Key Points

• Ad formats on offer — Brands may select In‑Feed videos, Branded Hashtag Challenges, or Spark Ads, each with its own engagement style and pricing model.
• Creator commission flexibility — Merchants set a fixed payout ranging from 5 % to 30 % of each sale, enabling alignment with product margins and influencer reach.
• One‑click catalog import — Linking an Amazon seller account automatically pulls titles, images, and pricing into TikTok Shop, removing the need for manual entry.
• Live performance dashboard — The TikTok Business Center displays real‑time metrics such as click‑through rate, cost‑per‑click, and total conversion value for rapid campaign tweaks.
• Eligibility checklist — Sellers must maintain a verified TikTok Business profile, provide a bank account for payouts, and ensure their catalog complies with TikTok’s community and commerce policies.

How TikTok Shop Advertising Works

1. Open a TikTok Business Profile — Register on TikTok for Business, upload the required business documentation, and toggle the “Shop” feature on.

   • Example: A vendor selling reusable water bottles submits a U.S. business license and links a corporate checking account; the Shop capability is activated within two days.

2. Link the Amazon Storefront — Within the TikTok Shop interface, choose “Import from Amazon,” grant permission to the Helium 10 connector, and pick the SKUs to synchronize.

   • : The water‑bottle seller selects three top‑selling items; TikTok instantly copies the Amazon titles, bullet points, and high‑resolution photos into its catalog.