Every update. One feed.
Comprehensive guide to handling Amazon anti-counterfeiting policy violations, including common triggers, how enforcement works, and step-by-step instructions...
Seller University
Amazon allows MFN/FBM sellers to set handling times per ASIN rather than using a single default, helping balance fast delivery promises with realistic...
Seller University
Amazon’s new Growth Opportunities dashboard in Seller Central delivers a personalized action plan by scanning a seller’s catalog, performance metrics and...
Seller University
At Amazon unBoxed 2025 Amazon unveiled a Unified Ads Platform that merges Sponsored Ads with DSP, an AI Creative Studio that can produce streaming‑TV spots in...
Advertising API Release Notes
Amazon reminds sellers to actively monitor and maintain their Account Health Rating (AHR) ahead of peak shopping seasons, explaining how the 0-1,000 scoring...
Seller Central News
Amazon's AI Video Generator for Sponsored Brands is now live in nine additional marketplaces (Canada, Mexico, UK, Germany, France, Italy, Spain, Japan,...
Advertising API Release Notes
Amazon Advertising has launched an open‑beta Unified Reporting Dashboard that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and Amazon...
Advertising API Release Notes
Amazon is reminding sellers to monitor their Account Health Rating during peak selling periods. Scores below 100 risk deactivation, and proactive monitoring of...
Seller Central News
At the Unboxed 2025 event Amazon unveiled Creative Agent, an AI‑driven tool in the Ads console that lets sellers produce streaming‑TV, display, video and audio...
Advertising API Release Notes
Amazon's Listing Quality Score and Rufus AI assistant share overlapping signals, meaning sellers who optimize for one system boost performance in both....
Helium 10 Blog
Amazon has launched a free beta that automatically generates conversational ad copy for Sponsored Products and Sponsored Brands in the US. The AI pulls data...
Advertising API Release Notes
Amazon now supports Sponsored Products Video, letting advertisers attach up to five 15‑30 second feature videos per ASIN and display up to three dynamic...
Advertising API Release Notes
Amazon Marketing Cloud has expanded its ad traffic lookback window from 13 to 25 months, enabling advertisers to perform complete year-over-year analysis and...
Advertising API Release Notes
Amazon unveiled a unified, AI‑enhanced Campaign Manager that merges Sponsored Products, Brands, Display and DSP into one dashboard, rolling out across 30+...
Advertising API Release Notes
In 2024 Amazon launched an open‑beta AI Video Generator for Streaming TV ads, letting any US advertiser turn a single ASIN or image into up to six 15‑second,...
Advertising API Release Notes
Amazon launched FBM Ship+ this month, offering sellers up to 15% lower carrier rates on expedited services, a 2% cash‑back credit per shipment, and tighter...
Seller Central News
Amazon introduced FBM Ship+ in February 2024, letting merchant‑fulfilled sellers buy labels via Buy Shipping and ship within one business day to get reduced...
Seller Central News
Amazon Advertising launched Q2 2024 upgrades to Performance+ and Brand+ that add AI‑driven audience scoring, a new "Consideration" mid‑funnel tactic, and...
Advertising API Release Notes
Amazon now lets sellers turn a single high‑resolution image into a 15‑second video using Sora 2, Amazon Ads’ AI video generator, and Google Gemini. The...
Helium 10 Blog
TikTok Shop sellers can boost revenue by integrating the Affiliate Marketplace (e.g., a Brazilian influencer lifted weekly orders 12%) and running Live...
Helium 10 Blog