Introducing Selling Partner API Guard
Amazon launched Selling Partner API Guard in early 2024 as a server‑less AWS Lambda service that continuously scans SP‑API resources for compliance with the...
SP-API Changelog
Every update. One feed.
Amazon launched Selling Partner API Guard in early 2024 as a server‑less AWS Lambda service that continuously scans SP‑API resources for compliance with the...
SP-API Changelog
The Helium 10 podcast advises sellers to allocate 20‑30% of total ad spend to Google prospecting and 70‑80% to Amazon Sponsored Products, and to split Google...
Helium 10 Blog
Amazon now mandates that sellers whose cumulative gross proceeds exceed $10,000 must obtain a Commercial General Liability (CGL) policy within 30 days and...
Helium 10 Blog
In 2024 hijackers employ five tactics—ASIN duplication, fake review infiltration, 30% price undercutting, unauthorized variations, and Brand Registry...
Helium 10 Blog
On Oct 12 2022 Helium 10’s Buzz podcast announced TikTok’s fulfillment pilot, Amazon’s cut of the return window to 14 days for electronics and apparel, and...
Helium 10 Blog
Amazon now enforces the EU WEEE rule: sellers must upload a distinct WEEE registration number for each EU marketplace, and listings lacking a verified number...
Seller Central News
Amazon launched its India marketplace in 2019 and in 2023 revised seller policies: Individual accounts pay ₹35 per unit, Professional plans cost ₹499/month,...
Helium 10 Blog
Effective 1 July 2024, Amazon mandates primary product images with a pure white background (RGB 255,255,255) covering at least 85 % of the frame, a minimum of...
Helium 10 Blog
Around 75% of Amazon listings are in unrestricted categories such as apparel and books, so most sellers can list immediately. Restricted groups like branded...
Helium 10 Blog
Amazon now requires sellers to carry at least $1 million product‑liability coverage, causing premiums to jump from around $350/month for low‑risk items to...
Helium 10 Blog
Amazon’s new “Refund at First Scan” policy, launched in 2024, automatically credits the buyer’s payment method the moment a carrier scans the prepaid return...
Seller Central News
Amazon blocks meltable items from roughly April 15 to October 15 each year. Sellers must submit removal orders before the enforcement date or face automatic...
Seller Central News
Effective immediately, Amazon will auto‑create a removal order for any FBA unit that has been in a fulfillment center for 365 days. Without a return address...
Seller Central News
Amazon now mandates a visible reference price for every Prime Exclusive Discount (PED). The PED must be at least 5 % below the displayed reference price on...
Seller Central News
Amazon.de will automatically hide any electrical/electronic product listings that lack a valid German WEEE registration number. Sellers have a seven‑week...
Seller Central News
Amazon.de will automatically suspend any listing without a valid WEEE‑Reg‑Nr after the upcoming German WEEE enforcement deadline. Registration with the EAR...
Seller Central News
Amazon launched a Compliance Reference tool in Seller Central that centralizes product regulation information for sellers, covering toys, baby products, and...
Seller Central News
Amazon launched the Compliance Reference tool in early 2024, giving sellers a single hub in Seller Central to view import, export, safety and labeling rules...
Seller Central News
In early 2024 Helium 10 episode #370 showed sellers how to combine real‑time shipment visibility (detecting five‑day port delays), dual‑source factories (e.g.,...
Helium 10 Blog
In early 2024 Amazon clarified feedback removal rules, letting sellers delete feedback that breaches content policies (e.g., profanity, harassment) via Seller...
Helium 10 Blog