Overview

Amazon sellers who list electrical or electronic goods on the German marketplace must meet the country’s Extended Producer Responsibility (EPR) rules within the next seven weeks. The registration process with the German EAR foundation typically exceeds ten weeks, meaning many sellers are already past the practical start date. Failure to register will trigger automatic removal of non‑compliant listings on Amazon.de, cutting off sales just before the holiday peak.

Key Points

• Seven‑week deadline — The compliance cutoff arrives on [exact date], leaving only 49 days for sellers to finish registration.
• Registration takes 10 + weeks — The official EAR portal requires more than ten weeks from application to receiving a WEEE registration number, so the window to begin is effectively closed for some accounts.
• All EEE sellers are “producers” — Whether you manufacture, import, or simply resell under your own brand, German law treats you as a producer and obliges you to register.
• WEEE‑Reg‑Nr. is mandatory — Amazon will only allow listings that display a valid WEEE registration number linked to the seller account.
• Automatic suspension policy — Amazon is legally bound to hide any product that lacks a registered number; there is no grace period or manual override.
• Scope covers many categories — Consumer electronics, home appliances, IT hardware, lighting fixtures, and electronic toys all fall under the EEE definition.
• Packaging EPR is separate — In addition to electrical equipment, German packaging rules require a distinct registration, so sellers should verify both obligations.
• Language barrier for non‑German sellers — The EAR website and forms are only in German, which can cause delays and increase the risk of incorrect submissions.

How the New German EPR Requirement Works

1. Determine producer status — Review your catalog; if you sell any item classified as electrical or electronic equipment on Amazon.de, you are considered a producer. For example, a seller of Bluetooth headphones under their own brand must treat themselves as a producer.