Overview

Amazon has introduced a new Compliance Reference tool inside Seller Central, giving sellers a single place to look up product‑specific regulatory rules. Launched in early 2024, the feature aggregates import, export, safety and labeling requirements for selected high‑risk categories. Sellers who rely on multiple external sites to verify compliance will find the hub reduces research time and lowers the risk of violations.

Key Points

• One‑stop compliance hub — All regulatory data for supported categories appears within Seller Central, removing the need to browse separate government portals.
• Product‑level detail — The tool matches requirements to the exact SKU type, so a seller of a rechargeable toy car sees the toy‑specific safety standards, while a vendor of a baby bottle sees food‑contact regulations.
• Cross‑border focus — Country‑by‑country rules are listed for both the origin and destination markets, helping sellers avoid customs holds when shipping from the U.S. to the EU, UK, Japan, or Canada.
• Initial category rollout — Toys, baby items, and lithium‑battery products are the first groups covered, reflecting the most stringent global safety standards.
• Planned expansion — Amazon has pledged to add dangerous goods, chemicals and food categories within the next six months, with updates posted in Seller Central.

How the Compliance Reference Tool Works

1. Access the hub — Sellers click the “Compliance Reference” link on the Seller Central navigation pane. For example, a vendor selling a cordless electric drill can open the tool directly from the “Inventory” dashboard.
2. Select product type — The interface prompts the user to choose a category and sub‑category. A seller of a plush infant toy would pick “Toys → Plush Toys,” instantly narrowing the rule set to those relevant for soft‑material children’s products.
3. Choose target market — After the product is defined, the seller selects the marketplace where the item will be listed, such as Amazon.co.uk. The tool then displays the United Kingdom’s specific CE marking, labeling language, and age‑grade requirements for that toy.