Overview

Amazon requires a formal permission for certain product groups before a seller can list them. Items that are not subject to a permission can be uploaded immediately, provided they meet Amazon’s general policies. Knowing which products are unrestricted helps sellers avoid policy breaches and protects their accounts from suspension.

Key Points

• Unrestricted categories — Apparel, home‑and‑kitchen goods, most toys, books, and everyday consumer items can be listed without a separate approval as long as they follow Amazon’s basic listing standards.
• Restricted categories — Branded cosmetics, dietary supplements, electronics, premium jewelry, and many licensed toys demand an explicit permission from Amazon prior to listing.
• Consequences of non‑compliance — Offering a product that needs permission but lacks it can trigger immediate removal of the offer, a temporary hold on the seller account, or a full suspension that may lead to legal claims from the rights holder.
• Authenticity verification — Even in unrestricted groups, Amazon may request proof of authenticity if it suspects counterfeit activity; sellers should be ready to supply invoices, brand‑owner letters, or other documentation.
• Self‑check tools — The Seller Central dashboard includes a “Product Permissions” section where sellers can query a SKU and see instantly whether a permission is required, helping to prevent accidental violations.
• Volume impact — Roughly three‑quarters of all Amazon listings fall into unrestricted categories, meaning most sellers can expand their catalog quickly once they confirm compliance.

How Amazon’s Permission System Works

1. Identify the product category — In the listing wizard, the seller selects the most accurate category; the system instantly flags categories that need permission. Example: A vendor trying to add a new men’s fragrance sees a red “Permission required” badge next to the Beauty & Personal Care node.
2. Review existing permissions — Under “Product Permissions” sellers can view active approvals or start a new request.