Every update. One feed.
Effective 2025, Amazon’s Brand Registry adds Listing Lock Protection, a self‑service “Remove” button for instant takedowns, and an AI‑driven real‑time...
Seller Central News
In 2025 Amazon upgraded Brand Registry with the Brand Catalog Lock, real‑time ML enforcement, expanded Transparency and Project Zero instant removal, letting...
Curated Industry News
Amazon has cut the maximum length for multi‑item FBA boxes from 91.4 cm (36 in) to 63.5 cm (25 in) for all new inbound shipments to UK and European fulfillment...
Seller Central News
From 1 Jan 2026 the UK will stop protecting clone trademarks (prefixes UK009 or UK008). If sellers cannot prove UK sales, the clone can be cancelled, stripping...
Seller Central News
From 22 October 2025 Amazon will automatically block any children’s upper‑body apparel that has a neck or hood drawstring. Listings flagged by keyword or image...
Seller Central News
Helium 10’s April 2024 masterclass #185 introduces a policy‑scan alert that flags prohibited language, a Black Box filter for Avg Rating > 4.2, and a Cerebro...
Helium 10 Blog
Amazon's 2025 holiday returns policy extends the return window through January 31, 2026, for items purchased November 1 through December 25. Sellers across all...
Seller Central News
Amazon's annual extended holiday returns policy lets customers return items purchased November 1–December 25 until January 31, 2026. Sellers across all...
Seller Central News
Amazon is extending its holiday‑season return window for orders placed Nov 1–Dec 31 2025 to Jan 31 2026, with Apple products closing early on Jan 15 2026. The...
Seller Central News
Amazon has moved all Extended Producer Responsibility (EPR) tasks to the Account Health dashboard and added a new “sanitary textiles” category (baby wipes,...
Seller Central News
Amazon sellers can replace $1,500 studio shoots with AI‑generated images for under $20. Using ChatGPT to craft prompts for DALL·E 3, Midjourney or Stable...
Helium 10 Blog
Amazon is moving all EU Extended Producer Responsibility (EPR) registrations to the Account Health page, ending the “Compliance Documents” upload area. A new...
Seller Central News
Amazon has launched Brand Catalog Lock and other major Brand Registry upgrades for 2025, allowing trademark owners to prevent unauthorized changes to listing...
Seller Central News
Amazon will end commingled inventory, making a unique FNSKU label mandatory on every FBA unit (e.g., X001‑ABC‑123). Sellers must print and affix a label to...
Industry News
Amazon has instantly shortened the change‑of‑mind return period for new Apple‑branded items fulfilled via FBA and Seller Fulfilled Prime from 30 days to...
Seller Central News
Italy's new EPR regulations require Amazon.it sellers to register and submit compliance numbers for seven product categories before key deadlines in 2025 and...
Seller Central News
Italy’s new EPR law forces Amazon.it sellers in seven product groups to register with a PRO and report sales. Deadlines are 31 Dec 2025 for electronic...
Seller Central News
Amazon’s new AI‑driven compliance system now scans every seller’s metrics, listings and messages, flagging defect rates above 1 % or late‑shipment rates over...
Curated Industry News
Starting Jan 19 2026 Amazon will enforce the 2024 Safe Sleep for Babies Act, requiring CPCs and test reports that cite ASTM F1169‑23 or later for all infant...
Seller Central News
In 2025 Amazon overhauled its policy‑compliance system, linking violations to a single account‑health score and adding a 180‑day warning stage. New rules...
Seller Central News