Overview

Amazon is consolidating every Extended Producer Responsibility (EPR) obligation into the Account Health dashboard in Seller Central. At the same time, the company has added “sanitary textiles” – such as disposable wipes and hygiene fabrics – as a new EPR‑required category. European sellers must verify their status now, or they risk automatic enrollment in Amazon’s take‑back scheme and higher fees.

Key Points

• Unified hub — All EPR tasks, from registration to reporting, are now accessed through the Account Health page, eliminating the previous scattered menus.
• Sanitary textiles added — Products like baby wipes, feminine hygiene pads and industrial cleaning cloths now need an EPR Registration Number (ERN).
• 2025 deadline — Sellers must upload valid ERNs for the sanitary‑textiles category before 31 December 2025, or Amazon will enroll them in its take‑back program.
• Producer vs. non‑producer paths — Amazon distinguishes between sellers who are the first to place a product on the EU market (producers) and those who resell items from an upstream producer.
• Potential account impact — Non‑compliance could affect health scores, listing visibility, and may trigger enforcement actions beyond the fee surcharge.
• Broader audit opportunity — The move encourages sellers to review every EPR‑eligible product line, not just the newly added category, to avoid hidden gaps.

How EPR Compliance Works

1. Identify your role — Determine whether you are the first entity introducing the product to the EU market.
   Example: A UK‑based seller importing disposable wipes from a non‑EU manufacturer is considered the producer, while a German retailer buying the same wipes from a French wholesaler that already holds an ERN is a non‑producer.

2. Obtain an ERN —

   • Producers register with an approved Producer Responsibility Organization (PRO) for each relevant category and receive a unique ERN.