Amazon Moves EPR Registration to Account Health, Adds SUP Tobacco Category Ahead of October 2025 Deadline
Amazon is moving all EU Extended Producer Responsibility (EPR) registrations to the Account Health page, ending the “Compliance Documents” upload area. A new SUP tobacco category joins packaging and batteries, and sellers must enter ERNs by 31 October 2025 or be auto‑enrolled in Amazon’s managed service with extra fees.
Overview
Amazon is moving all Extended Producer Responsibility (EPR) registration submissions for EU sellers to the Account Health section of Seller Central, with a hard deadline of 31 October 2025. At the same time, the platform adds Single‑Use Plastics (SUP) tobacco products as a distinct EPR category alongside packaging and batteries. Sellers who do not meet the deadline will be automatically placed in Amazon’s own compliance service, which carries additional fees and reduced control.
Key Points
- Central hub shift — All EPR registration numbers (ERNs) must now be entered on the Account Health page, eliminating the older “Compliance Documents” upload area.
- New SUP tobacco category — Disposable tobacco items made of single‑use plastic, such as pre‑filled nicotine pouches, now require an ERN in addition to packaging and battery obligations.
- Deadline enforcement — The 31 October 2025 cut‑off applies to every EU‑based seller and to any non‑EU seller who lists products in the European marketplace.
- Automatic service enrollment — Accounts that miss the deadline are enrolled in Amazon’s managed EPR service, which imposes a per‑item fee and removes the ability to choose a third‑party compliance scheme.
- Potential account penalties — Ongoing non‑compliance can trigger listing suspensions, health‑score reductions, or full account restrictions, mirroring Amazon’s broader “account health” policies.
How EPR Compliance Works
- Determine product classification — Identify whether each SKU falls under packaging, batteries, or the new SUP tobacco group. Example: a German seller offering 200 ml disposable e‑cigarette cartridges classifies them as SUP tobacco.
- Select an authorized compliance scheme — Register with a recognized EPR organization in every EU country where the product will be sold. Example: the seller registers with the German “Stiftung EAR” for SUP tobacco and receives ERN DE‑123456.
- Obtain the registration number — The compliance scheme issues a unique ERN for each product‑category‑country combination.
Analysis & Recommendations
Why This Matters
If sellers miss the 31 Oct 2025 deadline, Amazon will place them in a paid compliance service, charge per‑item fees and remove control over third‑party schemes. Ongoing non‑compliance can trigger listing suspensions, health‑score drops, or full account restrictions.
Key Takeaways
- EPR registration numbers must now be entered on the Account Health dashboard, removing the “Compliance Documents” tab.
- A new SUP tobacco EPR category requires an ERN for disposable nicotine products made of single‑use plastic.
- Deadline for all EU‑based and EU‑market sellers is 31 October 2025; missed deadlines trigger automatic enrollment in Amazon’s managed EPR service.
- Automatic enrollment adds per‑item fees and eliminates the ability to use third‑party compliance schemes, with possible account penalties.
Recommended Actions
- →Log into Seller Central > Account Health and locate the new EPR section to start entering ERNs.
- →Identify all SKUs that fall under packaging, batteries, or the new SUP tobacco category and obtain the required ERNs for each EU market before 31 O...
- →Verify the “supplier ERN” flag for upstream producers and monitor the Account Health page weekly to ensure all numbers are correctly uploaded.
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