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Amazon has ended Prime Household sharing for accounts at different addresses; only same‑address households (max 2 adults, 8 children) can share benefits, and...
Curated Industry News
Amazon Brand Registry now accepts granted patent numbers and PDFs, enabling automated counterfeit removal. Utility patents typically require 18‑24 months...
Helium 10 Blog
Amazon’s Account Health Assurance (AHA) automatically enrolls Professional sellers with an Account Health Rating (AHR) of 250+ for six months, giving them a...
Seller Central News
Amazon's Account Health Assurance program automatically protects eligible sellers from sudden account deactivations by giving them a 72-hour window to resolve...
Seller Central News
Effective immediately Amazon will retire only those variation themes that recorded zero sales in the past 12 months, while size, color and style themes remain...
Seller Central News
Amazon's Account Health Assurance program automatically protects qualifying professional sellers from immediate account deactivation by providing a 72-hour...
Seller Central News
OpenAI’s GPT‑5, released on the ChatGPT platform in early 2024, offers a context window of several thousand words and cuts answer latency to about 2 seconds...
Helium 10 Blog
Amazon’s refreshed policy now triggers automatic trademark alerts for listings that don’t use the required title format—seller brand first, then a qualifier...
Seller Central News
Effective immediately, Amazon requires a minimum purchase of two units for any percentage‑off promotion that does not use a claim code. Single‑unit discounts...
Seller Central News
Amazon is unifying its EPR pay-on-behalf policies across the UK, Spain, and France into a single framework effective August 27, 2025, introducing fee reserves,...
Advertising API Release Notes
Amazon’s permission table shows more than 500 sub‑categories that require no prior approval, and the “Category Approval” matrix is updated every three months....
Helium 10 Blog
Amazon will launch a unified EPR Pay on Behalf policy for the UK, Spain and France on 27 January 2025, merging three separate guidelines. The new system can...
Seller Central News
Amazon provides four escalating brand protection tools for registered sellers. This guide covers eligibility requirements, features, and how to progressively...
Seller University
Amazon now mandates digital invoices that list supplier name, contact, quantity and purchase date (e.g., a PDF invoice for headphones dated March 15 2024) and...
Seller Central News
Amazon now requires personal flotation device sellers to comply with AS 4758.1:2022 or ISO 12402:2020 standards by September 1, 2025, or face listing...
Seller Central News
In early 2024 Beckah Thomas, Digital Sales Director for three UK pet brands, used Helium 10’s Refund Genie to audit 300+ SKUs and recovered the $1,000 Amazon...
Helium 10 Blog
Amazon's Counterfeit Crimes Unit (CCU) reports 200+ civil actions, $180 million in penalties and 65+ prison sentences in its five‑year progress report. AI now...
Advertising API Release Notes
Amazon will only accept compliance test results from approved labs, rejecting documents from facilities on its unapproved list. Sellers must verify their lab's...
Seller Central News
Amazon now enforces a 30‑day pricing benchmark where the promotional price must be at or below the lowest price in the prior 30 days, and a minimum 2.5‑star...
Seller Central News
Amazon will begin automatically rejecting product‑safety compliance documents that originate from any laboratory on its newly published “Unapproved Labs” list....
Seller Central News