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In episode #381 of Amazon PPC Talk, released shortly after the 2022 Sell and Scale Summit, Helium 10 unveiled the Google Ads Bridge (export Sponsored Products...
Helium 10 Blog
A seller who added five high‑volume, intent‑rich keywords and three negatives saw daily impressions rise from 1,200 to 2,800 and ACoS drop from 45% to 22%...
Helium 10 Blog
Walmart Ads currently offer only Sponsored Products and Sponsored Brands, while Amazon adds Sponsored Display and video ads. Walmart CPC averages around $0.38...
Helium 10 Blog
Lothar transformed a €15 generic spatula into an €85 hand‑forged premium product, boosting average order value four‑fold. He shifted ad spend to Sponsored...
Helium 10 Blog
Amazon PPC can cut ACOS from ~30% to ~12% by splitting campaigns, using exact/phrase matches, adding negative keywords and reviewing performance every...
Helium 10 Blog
At the Sell + Scale conference in Las Vegas (June 2024), Amazon Ads will host limited 30‑minute one‑on‑one strategy sessions. Sellers must have spent ≥$5,000...
Helium 10 Blog
Amazon Attribution lets sellers tag external campaigns (e.g., “HolidayPromo_FBCarousel_Jul2024”) and see real‑time metrics like CTR, add‑to‑cart rate and...
Helium 10 Blog
Amazon Seller University released a new free video series this week (Feb 2026) covering Sponsored Ads, keyword match types, negative keywords, Brand Store...
Seller Central News
Amazon Seller University released new Sponsored Products tutorial videos covering always-on campaigns, keyword bidding, product targeting, negative targeting,...
Seller Central News
Sebastian K. proved that sub‑€15 SKUs can hit €12,000 monthly sales with a 22% ACOS by using Helium 10 Black Box (price ≤ €14.99, ≥5,000 sales, ≥30% net...
Helium 10 Blog
Jorge Pinazo splits his $3,000 monthly ad budget 30% to Facebook, 40% to Amazon Sponsored Products and 30% to TikTok/Google, using ROAS thresholds (1.5 for...
Helium 10 Blog
On July 13, 2022 Helium 10 reported Amazon added three new Sponsored Display audience types—View‑through, Purchase‑based, and Interest‑based—and expanded ad...
Helium 10 Blog
On July 7 2022 Helium 10’s Buzz episode introduced a four‑element PPC naming schema (event, channel, creator ID, SKU) and tiered product‑targeting bids (1.2×...
Helium 10 Blog
Amazon DSP, launched in 2012, enables sellers to programmatically buy display, video and audio ads on Amazon.com, Fire TV, Kindle and third‑party sites using...
Helium 10 Blog
Export the 30‑day Search Term report and add exact‑match keywords with ≥3 clicks and >5 % conversion, then rotate two headline images and copy every 7‑10 days...
Helium 10 Blog
The article warns that over‑reliance on broad‑match can consume up to 40% of an Amazon PPC budget, missing negative keywords wastes about $1.2 M each month,...
Helium 10 Blog
On June 8 2022 Helium 10 announced that Amazon’s Sponsored Display now includes a Matched Target Reporting layer. The daily‑refreshed report breaks down...
Helium 10 Blog
Amazon has added a new series of quick tips videos to Seller University covering advertising essentials like keyword match types, negative keywords, Store page...
Seller Central News
Liran Hirschkorn advises sellers to audit the last 30‑day campaign data, pausing any keyword with ACOS > 30% and CTR < 0.5%, then split budgets 40% brand‑wide,...
Helium 10 Blog
The guide shows how a seller can segment keywords into high, medium and low relevance groups with baseline CPCs of $0.85, $0.55 and $0.30, then use a 48‑hour...
Helium 10 Blog