Overview

Helium 10’s newest Amazon PPC Talk episode, released shortly after the 2022 Sell and Scale Summit, walks sellers through the latest upgrades to its advertising toolbox. The session shows how to spin up Google Search ads from Amazon campaigns, schedule ads down to the hour, and use a suite of bulk‑editing and automation tools. Sellers who want to diversify traffic sources and tighten spend control should pay close attention.

Key Points

• Google Ads Bridge — The platform now lets you turn a high‑performing Sponsored Products campaign into a Google Search ad group, automatically pulling the product’s ASIN, title, and top keywords. A vendor selling a stainless‑steel water bottle can instantly create a Google ad that mirrors Amazon keywords such as “insulated water bottle” and “BPA‑free bottle.”
• Dayparting Scheduler — A built‑in ad‑timing matrix enables you to pick exact days and hours for each campaign, cutting spend during periods that historically deliver low conversion. For example, a seller who sees most sales between 6 p.m. and 10 p.m. on weekdays can restrict the campaign to those windows and pause it overnight.
• Bulk Edit Suite — The updated interface supports multi‑campaign modifications, allowing simultaneous changes to bids, daily budgets, or match types across dozens of campaigns. A brand managing ten Sponsored Brands campaigns can raise every bid by $0.05 in a single click ahead of a holiday push.
• AI‑Powered Negative Keyword Suggestions — An algorithm scans recent search‑term reports and proposes negative keywords to filter out irrelevant clicks, helping to improve ACOS without manual keyword research. A seller of premium yoga mats might receive “yoga mat cleaning” as a suggested negative term if that phrase consistently yields high spend with no sales.
• Device‑Level Dashboard Refresh — Real‑time visual panels now break down impressions, spend, and ACOS by device type, giving a clearer picture of how mobile versus desktop audiences respond. This lets a home‑decor retailer spot that mobile users generate a 30 % lower ACOS for a new wall art line, prompting a budget shift toward mobile‑focused bids.

How the New Amazon PPC Features Work