Overview

Amazon has launched a fresh collection of short, free videos through Seller University that teach sellers how to run Sponsored Ads, manage keywords, build Brand Stores, create video ads, and control budgets. The tutorials arrived this week and target anyone who wants to sharpen advertising tactics as competition for ad space intensifies. Sellers who adopt the lessons can expect lower wasted spend and higher conversion rates.

Key Points

• Keyword match types explained — The series breaks down broad, phrase, and exact match, showing how each influences ad placement with a concrete example of a “wireless headphones” campaign.
• Negative keyword tactics — One video walks through adding negative terms, such as “free,” to prevent ads from showing on low‑intent searches and saving budget.
• Brand Store creation step‑by‑step — Sellers learn to launch a Store, add a “Summer Collection” sub‑page, and showcase a flagship product, turning a single listing into a mini‑website.
• Sponsored Brands video ads — A tutorial details the creative specs for a 15‑second video ad that appears above search results, illustrated with a mockup of a “organic tea” brand.
• Dynamic budget management — The final video advises when to increase spend during Prime Day and when to pull back on under‑performing campaigns, using a real‑world spend chart as reference.

How the New Advertising Tutorial Series Works

1. Access the video library — Sellers log into Seller Central, navigate to the “Seller University” tab, and click the “Advertising” playlist; for example, a new seller in the “Home & Kitchen” category can locate the series within two clicks.
2. Watch a focused lesson — Each video runs 3–5 minutes and concentrates on a single topic, such as “Exact match keyword setup,” where the presenter demonstrates selecting the exact match option for the keyword “stainless steel water bottle.”
3. Apply the guidance in real time — After viewing, sellers open their Advertising console and replicate the steps shown; a seller managing 120 SKUs can immediately add a negative keyword “cheap” to all relevant campaigns.