Overview

A German Amazon merchant, Sebastian K., proved that products priced under €15 can generate six‑figure monthly sales when paired with disciplined data analysis and tightly managed advertising. His method shows sellers that low‑ticket items, when optimized for volume, can become a reliable profit engine.

Key Points

• Price ceiling — Sebastian confined every SKU to €14.99 or less, making the items attractive for impulse purchases and keeping the checkout friction low.
• Data‑first product discovery — He employed Helium 10’s Black Box to isolate products with at least 5,000 units sold per month and a net margin of 30 % after Amazon fees. For instance, a silicone kitchen spatula met the criteria with 7,200 monthly sales at €9.99.
• Fast inventory turnover — By targeting a 30‑day sell‑through window, he avoided long‑term storage fees and kept cash flowing for subsequent launches.
• Lean Sponsored Products spend — Approximately 12 % of projected revenue was earmarked for exact‑match PPC, which cut his ACOS by 3.5× within the first fortnight.
• Bundling for higher AOV — Grouping two complementary accessories into a single bundle raised the average order value by roughly €3 while staying under the €15 price cap.
• Continuous listing optimization — Weekly A/B tests on titles, bullet points, and main images lifted conversion rates from 6 % to 9 % across his top‑selling listings.

How Low‑Priced Products Are Scaled

1. Market discovery — Using Black Box, Sebastian set filters for price ≤ €14.99, monthly sales ≥ 5,000 units, and a minimum 30 % net margin; a silicone spatula surfaced with 7,200 sales and a projected €3 profit per unit.
2. Supplier vetting — He exported the Black Box results into Xray, then reached out to three overseas factories per item, negotiating landed costs at least 40 % below the Amazon selling price; the spatula’s landed cost settled at €2.80, preserving a healthy margin after fees.
3. Listing creation — With Scribbles, he packed the title and bullet points with high‑search keywords such as “heat‑resistant spatula” and “silicone cooking utensil,” staying within Amazon’s character limits; the initial listing recorded a 5.2 % click‑through rate.