Overview

Amazon sellers who invest in paid ads on platforms such as Google, Facebook, or Instagram often lack clear evidence of which external clicks turn into Amazon sales. The free Amazon Attribution service bridges that gap by linking off‑site clicks to on‑site actions, allowing marketers to see the exact revenue each ad generates. Knowing these results lets sellers shift spend toward the most profitable channels and scale products with confidence.

Key Points

• Cross‑channel tracking — The tool captures clicks from search, video, social and display placements, then attributes downstream detail‑page views, add‑to‑cart events, and purchases to the originating source. For example, a YouTube ad that drives 150 clicks can be matched to 12 resulting Amazon orders.
• Deep metric suite — Beyond click‑through rate, sellers receive detail‑page view‑through rate, add‑to‑cart rate, purchase conversion, and advertising‑generated sales, enabling a true calculation of return on ad spend. A campaign showing a 2.5 % CTR but a 0.8 % purchase conversion signals poor efficiency despite high clicks.
• Granular campaign view — Each external campaign, ad group, and even individual keyword receives its own attribution record, so performance can be compared side‑by‑side. A seller can see that a Google Shopping ad yields $3,200 in sales while an Instagram story of the same product produces $5,600.
• Data‑driven budget reallocation — By highlighting high‑ROAS channels, the platform guides sellers to move money from under‑performing sources to those delivering the most Amazon revenue. If TikTok ads generate only $120 in sales from $1,000 spend, the seller can redirect that budget to a higher‑converting Facebook carousel.
• Integration with Amazon ad products — Attribution insights can be imported into Amazon DSP and Sponsored Brands dashboards, creating a single pane of glass for both on‑Amazon and off‑Amazon activities. This lets a brand align its programmatic display bids with the external sources that actually close sales.
• Real‑time reporting — Data updates multiple times per day, giving sellers the ability to react quickly to shifts in performance. When a sudden surge in Instagram traffic pushes the add‑to‑cart rate above 4 %, the seller can increase the daily budget within hours to capture the momentum.