An Amazon Ads First: Schedule A 1:1 Sit Down With Amazon Ads Representatives!
At the Sell + Scale conference in Las Vegas (June 2024), Amazon Ads will host limited 30‑minute one‑on‑one strategy sessions. Sellers must have spent ≥$5,000 on Sponsored Products in the past 90 days and book via the conference portal. Sessions include a live audit, on‑spot campaign tweaks, a PDF recap and a follow‑up call.
Overview
Amazon Ads is launching a private, one‑on‑one consulting service at the Sell + Scale conference in Las Vegas, where sellers can book a 30‑minute strategy session with an Amazon Ads specialist. The offering is limited to the Amazon Ads exhibitor booth and is designed for advertisers who depend on Amazon’s paid media to generate traffic and sales. Securing a slot can cut weeks off the usual trial‑and‑error cycle of campaign optimization and surface growth ideas that are hard to uncover through standard support channels.
Key Points
- First public face‑to‑face access — This is the inaugural occasion Amazon Ads is providing live, in‑person time with its account managers at an open‑door event, giving sellers a direct line that previously existed only through email or phone queues.
- Finite appointment pool — Only a set number of 30‑minute meetings are available each day, so sellers must register early through the conference portal to avoid missing out.
- Deep‑dive campaign audit — During the session the representative examines the seller’s current Sponsored Products, Sponsored Brands, and Sponsored Display structures, keyword selections, and performance metrics, then delivers concrete, data‑driven recommendations.
- Live implementation support — The specialist walks the seller through building or tweaking campaigns on the spot, adjusting bids, adding negative keywords, and selecting ad copy, effectively turning theory into practice before the seller leaves the booth.
- Written recap and direct line — After the meeting, the seller receives a PDF summary that lists prioritized actions, a checklist of changes, and a dedicated email address for follow‑up questions, ensuring continuity beyond the conference.
- Eligibility tied to ad spend — Amazon Ads is prioritizing sellers who have spent at least $5,000 on Sponsored Products in the past 90 days, guaranteeing that the consulting time is allocated to advertisers with sufficient data for meaningful analysis.
How the 1:1 Session Works
- Reserve a slot — Sellers log into the Sell + Scale registration portal, locate the Amazon Ads booth schedule, and claim a 30‑minute window that fits their itinerary; for instance, a pet‑accessories vendor might select the 10:00 am slot on Day 2 to align with a morning flight.
Analysis & Recommendations
Why This Matters
The 30‑minute consulting slot can cut weeks off the usual trial‑and‑error optimization cycle, delivering data‑driven recommendations and immediate campaign changes. Sellers who qualify (>$5,000 spend) receive a PDF action plan and a direct email line, enabling faster ROI improvements after the conference.
Key Takeaways
- Only a finite number of 30‑minute meetings are available each day at the Amazon Ads booth.
- Eligibility requires at least $5,000 spent on Sponsored Products in the prior 90 days.
- Sellers must upload a CSV of the last 30 days of Sponsored Products metrics before the session.
- A PDF recap and a dedicated follow‑up email are provided within 24 hours of the meeting.
Recommended Actions
- →Log into the Sell + Scale registration portal, locate the Amazon Ads booth schedule, and reserve a 30‑minute slot.
- →Prepare and upload a CSV report of the past 30 days of Sponsored Products performance via the pre‑session questionnaire.
- →After the session, review the PDF recap emailed by the Amazon Ads rep and schedule the 15‑minute virtual follow‑up call in Seller Central > Adverti...
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