Every update. One feed.
Amazon outlines five marketing trends for 2026 including AI-powered personalization, creator partnerships, streaming ads reaching 315M+ viewers, omnichannel...
Seller Central News
Amazon UK has launched ‘event‑based bid rules’ for Sponsored Products, letting sellers set automatic bid multipliers (e.g., +45%) for events such as Prime Day...
Seller Central News
Amazon’s new AI‑driven Creative Agent, now in open beta for U.S. sellers, lets them generate holiday‑themed images, 15‑second video ads, and audio spots within...
Seller Central News
Amazon’s AI‑driven Creative Agent, now in open beta for U.S. sellers, creates holiday‑themed images, 15‑second videos, 30‑second audio spots and copy from a...
Seller Central News
In early 2024 Amazon added an AI‑driven Creative Agent to the Advertising console for U.S. brand‑registered sellers. The tool can auto‑generate lifestyle...
Seller Central News
Amazon Ads has opened a beta unified reporting hub that aggregates Sponsored Products, Sponsored Brands, Sponsored Display and DSP data. It offers hourly data...
Seller Central News
A comprehensive guide to Amazon Sponsored Brands covering eligibility requirements, three ad formats (Product Collection, Store Spotlight, and Video),...
Seller Central News
In early 2024 Amazon added its Sponsored Ads PPC program to Amazon.ie. Sellers can launch Irish‑focused campaigns the same day, set daily budgets (e.g., €15)...
Seller Central News
Amazon released an official Black Friday/Cyber Monday advertising checklist that mandates a single 2000 × 2000 px product image, a widget‑banner‑grid store...
Seller Central News
Amazon published an official Black Friday/Cyber Monday advertising checklist on Seller Central (source: sellercentral.amazon.com). It mandates 1000 × 1000 px...
Seller Central News
Comprehensive guide to Amazon PPC campaign structure, bidding strategies, and optimization practices for 2025. Covers all ad formats, automatic vs. manual...
Seller Central News
Amazon Advertising will host a free virtual summit in early March, offering 60‑minute workshops (e.g., Bid Multiplier Optimization) and a preview of the...
Seller Central News
Amazon will run a free two‑day virtual Ads Summit in early June, featuring live workshops on Dynamic Bidding, Keyword Expansion, and Sponsored Brands...
Seller Central News
Amazon is hosting a two‑day virtual Ads Summit in early June, offering live workshops on keyword bidding, Amazon Stores, Sponsored Brands video and Posts....
Seller Central News
Amazon has released new training courses to help sellers optimize product detail pages and sponsored ad campaigns ahead of the holiday season, covering ASIN...
Seller Central News
Amazon now advises sellers launching brand‑new ASINs for back‑to‑school (June‑August) to use Sponsored Products dynamic bids – down only. Tests show an 18%...
Seller Central News
Amazon advises sellers to use the “Dynamic bidding – down only” option for back‑to‑school Sponsored Products campaigns. Internal data shows an 18% lift in...
Seller Central News
A practical guide to refining Amazon PPC keyword strategy after Prime Day, covering search term analysis, match type usage, campaign structuring, and negative...
Seller Central News
In February 2026 Amazon launched a free, on‑demand video curriculum in the Amazon Advertising Learning Console. The series offers 3‑8 minute modules on...
Seller Central News
Amazon launched a free, on‑demand video curriculum called “Advertising Fundamentals” in the Advertising Learning Console. The self‑paced series includes...
Seller Central News