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Amazon launched a U.S.-only pilot of Sponsored Ads inside the Rufus AI shopping assistant on the mobile app, where AI‑generated copy replaces static headlines...
Advertising API Release Notes
Effective June 24 2024 the FTC’s Fake Review rule bans AI‑generated, paid, undisclosed and suppression reviews on all e‑commerce sites. Violations can incur up...
Advertising API Release Notes
Amazon now prohibits emojis, special characters, and promotional language in bullet points, enforcing compliance through AI tools that automatically detect and...
Advertising API Release Notes
Amazon and the Better Business Bureau have filed their first joint lawsuit against fake review broker ServiceUSA.com. The case targets cross-platform review...
Advertising API Release Notes
Amazon's AI shopping assistant Rufus is now available to all U.S. customers, fundamentally changing how products are discovered through conversational search....
Advertising API Release Notes
Amazon has completed the nationwide rollout of its generative‑AI shopping assistant Rufus to all US shoppers on mobile apps and desktop sites, after a beta...
Advertising API Release Notes
Amazon's Rufus AI assistant is shifting product discovery from keyword matching to intent-based conversational search. Sellers need to optimize listings for...
Advertising API Release Notes
In February 2026 Amazon Business rolled out Guided Buying tools, adding a Restricted‑Seller Badge, mandatory approval paths, and a Complete Seller Block...
Advertising API Release Notes
Amazon's COSMO framework uses large language models to build knowledge graphs that understand why customers make purchases, not just what they buy. Testing...
Advertising API Release Notes
In mid‑2024 Amazon introduced a per‑unit Returns Processing Fee that activates when an ASIN’s return rate stays above its category benchmark for a 30‑day...
Advertising API Release Notes
In June 2024 Amazon added a South Africa‑specific annex to its advertising agreement, launching the full Sponsored suite (Products, Brands, Brands Video,...
Advertising API Release Notes
Amazon introduced COSMO, an LLM‑driven knowledge‑graph framework that classifies product links into use‑case, capability, classification and causal categories....
Advertising API Release Notes
Amazon can suspend a seller account within hours using automated monitoring that flags mismatched listings (e.g., a shoe under “Electronics”) and...
Advertising API Release Notes
Amazon launched the Recalls Logistics Service (RLS) in Seller Central, automating notification, refund, prepaid return label and disposal for U.S. third‑party...
Advertising API Release Notes
Amazon's Rufus AI assistant lets shoppers ask conversational questions instead of keyword searches, pulling answers from listings, reviews, and Q&A. Sellers...
Advertising API Release Notes
In 2023 Amazon removed over 4.5 million listings for hate‑related or extremist content and now conducts roughly 46,000 daily manual “store‑walk” audits....
Advertising API Release Notes
Amazon’s publicly searchable Product Safety Alerts page aggregates recall feeds from CPSC, FDA, NHTSA and USDA and runs automated scans several times daily....
Advertising API Release Notes