Every update. One feed.
Rufus AI now scans the entire Amazon detail page, giving the highest weight to the product title and the first two bullet points, and also indexing text in...
Advertising API Release Notes
Amazon removed over 275 million fraudulent reviews in 2024 and signed a binding CMA agreement that imposes permanent bans on sellers and reviewers who...
Advertising API Release Notes
Industry experts recommend Amazon sellers prepare 2-3x normal PPC budgets for Prime Day 2025, with CPCs expected to rise 10-15%. A three-phase strategy...
Advertising API Release Notes
Amazon Marketing Cloud adds a paid “Amazon Retail Purchases” data set that expands purchase history from 13 months to five years, available via the AMC UI and...
Advertising API Release Notes
In 2025 Amazon added 15 new‑product and 12 used‑product gated categories, including a new CBD gate and a health‑tech restriction for wearables that track heart...
Advertising API Release Notes
Amazon's Rufus AI is shifting product discovery from keyword search to conversational queries, requiring sellers to rethink listing optimization with...
Advertising API Release Notes
Amazon Advertising launched New-to-Brand shoppers audience for Sponsored Products bid boosting, allowing sellers to increase bids specifically for first-time...
Advertising API Release Notes
Amazon Germany is enforcing mandatory LUCID packaging registration for all sellers, suspending listings for non-compliance. Sellers must register, contract...
Advertising API Release Notes
Amazon's AI shopping assistant Rufus now processes about 275 million daily queries (≈14% of all Amazon searches) and uses the Cosmo engine to rank products...
Advertising API Release Notes
Amazon is rolling out two AI systems—COSMO, its intent‑engine, and Rufus, a conversational assistant—that replace keyword‑centric search. COSMO ingests shopper...
Advertising API Release Notes
Effective April 15 2025 Amazon will require Canadian sellers with monthly gross sales over CAD 10,000 to carry a CAD 1 million commercial general liability...
Advertising API Release Notes
Early 2024 Amazon automatically migrated every Sponsored Display campaign to a conversion‑based optimization model, removing Reach and Page Visit objectives....
Advertising API Release Notes
In March 2025 Amazon upgraded Rufus with mood‑based browsing, a desktop AI answer bar, and an image relevance scoring engine. The beta saw ~190 000 queries per...
Advertising API Release Notes
In 2024 Amazon’s automated filters blocked about 99 % of suspected IP infringements. Brand Registry’s Report a Violation tool lets members submit up to 50...
Advertising API Release Notes
In 2024 Amazon invested over $1 billion in brand‑protection, boosting automated blocks to 99% of suspect listings and seizing 15 million counterfeit units. The...
Advertising API Release Notes
Amazon Transparency has verified over 2.5 billion product units and now includes roughly 88 000 brands. A 2024 Automation API lets brands push serialization...
Advertising API Release Notes
Amazon's Invoice Defect Rate metric requires B2B sellers to deliver compliant invoices within one business day of shipment. Exceeding the 5% threshold can...
Advertising API Release Notes
Amazon's revised Data Protection Policy expands SP-API confidentiality requirements beyond customer data to all non-public information, mandating...
Advertising API Release Notes
Amazon DSP now offers two AI‑driven tools: Performance+ (GA) and Brand+ (open beta). Both collapse the traditional 70‑step setup into four clicks, letting...
Advertising API Release Notes
Amazon's AI assistant Rufus is shifting product discovery from keyword search to conversational queries, requiring sellers to rethink listing optimization,...
Advertising API Release Notes