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Effective Dec 16 2020 Amazon disabled the public “Add a comment” button on all product reviews, ending sellers’ ability to post visible replies. The change is...
Helium 10 Blog
Helium 10 onboarding uses four core steps—account creation, Pro‑Training, video‑guided practice, and real‑data experimentation—featuring tools like Cerebro,...
Helium 10 Blog
In early 2021 Helium 10 launched a step‑by‑step Amazon product‑research blueprint that uses market sizing (e.g., 4,500 units/month in home organization), a...
Helium 10 Blog
Amazon has opened a dedicated Pakistani marketplace with two new fulfillment centers in Karachi and Lahore, a local rupee payout system, and a mandatory...
Helium 10 Blog
Amazon has reduced daily inbound caps, e.g., a seller averaging 300 units/day now receives a quota of 150 units for the next two weeks, and launched the...
Helium 10 Blog
Amazon's Subscribe & Save lets sellers offer up to a 15% discount (5% for single‑item, 15% for three + items) and adds a “Subscribe & Save” badge that appears...
Helium 10 Blog
In early 2024 Selene Dior taught sellers to segment Instagram followers into high‑, moderate‑ and awareness tiers, use 10‑15 micro‑influencers (5 k‑30 k...
Helium 10 Blog
An Amazon seller reviews roughly 150 Sponsored Products campaigns in a fixed 2‑hour weekly block by exporting the Campaign Performance report, applying a 30%...
Helium 10 Blog
The Maldives Honeymoon tactic leverages Amazon’s 14‑28 day algorithmic boost by front‑loading 60‑70% of a $2,000 launch ad budget in the first ten days and...
Helium 10 Blog
Amazon Live, launched to all third‑party sellers in early 2020, lets professional sellers with a registered brand broadcast via the free Amazon Live Creator...
Helium 10 Blog
In early 2024 the Serious Sellers Podcast (Helium 10) highlighted an Australian growth mindset: using data‑first experiments, micro‑influencers (e.g., a...
Helium 10 Blog
Amazon's Transparency program, launched in 2017, attaches a unique 13‑character alphanumeric code to every unit, charging a few cents per code plus a low‑cost...
Helium 10 Blog
Early 2024 the e‑commerce coaching duo showed sellers how to test products on Facebook Marketplace before bulk‑ordering for Amazon, using a single test listing...
Helium 10 Blog
On 11/25 Amazon added Sponsored Display Audiences with audience‑based bidding and launched Views Remarketing, which auto‑creates a pool of shoppers who viewed...
Helium 10 Blog
Text‑message (SMS) marketing can boost Amazon seller conversions, with SMS open rates within minutes and a roughly 20% higher purchase rate than standard...
Helium 10 Blog
Amazon’s Q2 guidance urges sellers to use full product disclosure, transparent pricing and privacy‑first notices. Full specs cut negative reviews ~12%, clear...
Helium 10 Blog
In early 2024, two veteran Amazon sellers detailed a 10‑step roadmap for exiting a storefront, emphasizing three‑year profit‑and‑loss reports, a 30‑day...
Helium 10 Blog
In early 2024 Amazon sellers began shifting $20‑$30 daily Facebook ad budgets to cut CPC from $1.20 to $0.90 and target a 3:1 ROAS. Testing three creatives...
Helium 10 Blog
Implementing a three‑stage inspection (pre‑production sample, in‑line checkpoint every 200 units, final audit) cut a plush‑toy seller’s defect rate from 12% to...
Helium 10 Blog
Helium 10 integrated Prestozon’s automated bidding technology in September 2020, pulling keyword data several times a day and allowing rule‑based bid changes...
Helium 10 Blog