Every update. One feed.
Amazon is changing FBM refund processing from 2 business days to 4 calendar days effective January 26, 2026. Missing the deadline triggers automatic buyer...
Marketplace Pulse
Amazon will require prepaid return labels on all seller‑fulfilled orders starting Feb 8 2026, cut the refund evaluation window to seven days, halve the SAFE‑T...
Marketplace Pulse
A comprehensive breakdown of the most impactful strategies Amazon sellers should prioritize in 2026, covering multimedia listings, segmented PPC, inventory...
Marketplace Pulse
Effective March 15, 2026 Amazon will raise FBA fulfillment fees by $0.05 for items under $10, $0.08 for $10‑$50, and $0.31 for >$50. Inbound placement fees...
Marketplace Pulse
By the end of 2025 Amazon automatically enrolled all U.S. Sponsored Products and Sponsored Brands advertisers in a beta AI‑generated prompt feature that...
Marketplace Pulse
Amazon extended the holiday return window for purchases made Oct 1‑Dec 31 2025 to Jan 31 2026, giving customers 60‑90 days to return. Amazon‑branded items must...
Marketplace Pulse
On Jan 15 2026 Amazon eliminated the $0.30‑$0.70 holiday surcharge and raised baseline FBA fees: standard‑size fees are up about $0.08 per unit, $0.25 for...
Marketplace Pulse
Amazon has raised inbound placement fees by $0.05 per unit for single-location FBA shipments, bringing the total penalty to ~$0.40 per unit versus distributed...
Marketplace Pulse
Amazon is eliminating the high-value item exemption from its prepaid return label program on February 8, 2026, requiring all US third-party sellers to use...
Marketplace Pulse
In 2026 Amazon rewrote its fulfillment network, adding redundant pathways and a demand‑shaping engine that reserves inventory the instant a product is shown....
Marketplace Pulse
At CES 2026 Amazon launched Alexa+ inside any web browser on Amazon.com, letting shoppers order by voice or text. Internal data shows interactions doubled,...
Marketplace Pulse
As of the latest update, every U.S. Sponsored Ads advertiser can now open Amazon Marketing Cloud directly from the Ads console—no agency proof or spend...
Marketplace Pulse
Amazon introduced Haul, a low‑price storefront integrated with Seller Central that auto‑creates Haul listings, suggests a price floor (e.g., $4.99 for a 3‑pair...
Marketplace Pulse