Every update. One feed.
In early November Amazon added three free Learning Console modules—Advertising Insights, Brand Discoverability, and Deals & Promotions—giving sellers a...
Seller Central News
Amazon will permanently deactivate key MWS endpoints on the announced cut‑off date, ending feeds like SubmitFeed and inbound shipment creation. Private apps...
Seller Central News
Amazon will permanently disable the last MWS endpoints for inbound shipment, inventory and outbound fulfillment by late February 2026. Private apps must switch...
Seller Central News
Amazon now offers three free courses—Advertising Insights, Brand Discoverability, and Promotions and Deals—through the Learning Console. The advertising module...
Seller Central News
Amazon will deactivate the final MWS endpoints in early 2024, forcing all private integrations to switch to the Selling Partner API. The migration requires...
Seller Central News
Amazon has removed PII retrieval via LWA tokens in SP‑API, effective immediately. Developers must now use the OAuth flow with the read:buyer_info scope;...
SP-API Changelog
Luca Igel recommends adding a 150‑200 word founder narrative in the “About the Brand” field, deploying at least three of Amazon’s seven A+ modules (e.g.,...
Helium 10 Blog
Amazon released four free advertising modules—including a Festive Season Advertising Course and a 3‑Step Advertising Playbook—on early November 2024 via Seller...
Seller Central News
Helium 10’s podcast revealed sellers cutting product launch time from days to hours by using a master flat‑file that uploads to Amazon Seller Central and...
Helium 10 Blog
Amazon Transparency now accepts brands’ existing serial numbers—QR, 1‑D barcodes or 2‑D matrix codes—removing the need for Amazon‑issued codes. The...
Seller Central News
In early 2024 Amazon launched a Customer Review Insights tab inside Seller Central’s Growth menu. The pane gives per‑ASIN review phrase frequency, sentiment...
Seller Central News
In early 2024 Amazon launched a free Customer Review Insights tab in Seller Central (Growth → Product Analytics) that automatically parses every...
Seller Central News
On Nov 16 2023 Amazon launched in‑app checkout on Snapchat and Instagram, letting shoppers complete purchases without leaving the app. The rollout also expands...
Helium 10 Blog
On 15 Nov 2023 Amazon opened the Data Kiosk API to the public as a beta service. The /reports/v1/kiosk endpoint lets sellers request only specific fields,...
SP-API Changelog
Amazon Brand Registry is now open to South African trademark owners (registered or pending) effective immediately, with enrollment opening on the announcement...
Seller Central News
Episode #509 of the Helium 10 podcast shows two Italian sellers turning local kitchen tools into six‑figure Amazon brands. Using Helium 10 tools like Magnet,...
Helium 10 Blog
On March 1 2026 GS1 unveiled a hybrid GTIN‑QR barcode that embeds a machine‑readable QR element into the standard 13‑digit GTIN. The QR can stream scan data...
Helium 10 Blog
Amazon adds Video‑enabled Sponsored Brands (15‑30 sec video), a Carousel format for up to five SKUs, and Interest‑based DSP segments like “Outdoor...
Helium 10 Blog
Amazon launched a Sustainability Solutions Hub in Seller Central that consolidates Climate Pledge Friendly, Frustration-Free Packaging, Amazon Renewed, and...
Seller Central News
Amazon launched a Sustainability Solutions Hub in Seller Central that consolidates enrollment for Climate Pledge Friendly, Frustration-Free Packaging, and...
Seller Central News