Every update. One feed.
Amazon is overhauling EU FBA fees effective February 2024, introducing a new low-inventory surcharge, raising storage penalties, adjusting fulfilment rates,...
Seller Central News
Effective 5 February 2024 Amazon EU FBA fees are overhauled: fulfillment rates are recalculated per size tier, monthly storage rises to €25/m³ in peak months,...
Seller Central News
From 1 January 2024 the EU’s updated Product Safety Regulation applies to all Amazon EU listings created on or after that date. Sellers must attach a...
Helium 10 Blog
Helium 10’s episode #106 outlines a new keyword‑research workflow that pairs raw search‑volume data with a relevance index (e.g., “silicone baking mat” = 4,200...
Helium 10 Blog
Amazon introduced a shoppable A+ comparison chart that adds an “Add to Cart” button on each row, pulling real‑time price, stock and review data. Internal tests...
Seller Central News
Amazon now lets brand‑registered sellers turn A+ comparison charts into shoppable modules with an embedded “Add to Cart” button. Real‑time price sync and stock...
Seller Central News
Amazon's new shoppable A+ Content comparison module lets customers add items to their basket directly from the chart, delivering 2x higher basket conversion...
Seller Central News
In early 2023 a health‑supplement seller lost a $250k‑per‑month Amazon revenue stream after a suspension. She migrated 2,000 live viewers from Instagram,...
Helium 10 Blog
In 2024 Amazon raised the primary image minimum to 2,000 px (RGB 255,255,255) and added mandatory GS1 UPC validation, causing a 12 % rise in photo rejections...
Helium 10 Blog
Amazon’s Manage Your Experiments now supports A/B testing for Brand Story blocks in A+ Content. Registered Brand Registry sellers can create two versions,...
Seller Central News
In early 2024 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Brand‑registered sellers can split traffic 50/50 for...
Seller Central News
In February 2026 Amazon added A/B testing for Brand Story modules in the Manage Your Experiments console. Sellers can run 50/50 split tests (e.g., 14‑day runs)...
Seller Central News
On Dec 14 2023 Helium 10 announced Amazon’s new Seller Chat live‑chat widget inside Seller Central, offering instant support and automatic transcript...
Helium 10 Blog
Amazon has instantly banned all water‑bead listings that mention children, toys or play on its U.S. marketplace; any SKU with keywords like “child,” “kid,”...
Seller Central News
In December 2023 Amazon opened the public‑beta of the Application Management API (v2023‑11‑30). It adds a mandatory 180‑day rotation rule for LWA client...
SP-API Changelog
Amazon’s marketplace hosts over 9.7 million sellers. New sellers can open an Individual plan at $0.99 per sale or a Professional plan for $39.99 per month,...
Helium 10 Blog
Episode 517 of the Helium 10 podcast showcases Amazon sellers from Germany, Brazil, Mexico and Colombia. Highlights include a German vendor’s Spanish‑language...
Helium 10 Blog
Amazon now adds a French language selector to the video upload flow in Seller Central, making the language tag mandatory for each video on Amazon.ca and...
Seller Central News
In early 2026 Helium 10’s podcast episode #105 introduced a three‑stage positioning model that ties Cerebro, Magnet, Frankenstein, Scribbles, Listing...
Helium 10 Blog
Ramazan shifted his Amazon supply chain from Shenzhen to factories in Poland, Germany and Turkey, cutting freight from $2,500 to $900 per container and lead...
Helium 10 Blog