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Amazon's 2026 enforcement uses AI to screen suspension appeals, rejecting templates and vague language. Sellers must now provide documented evidence of...
Marketplace Pulse
Amazon will shut down every Amazon Go and Fresh store by the end of 2026, moving grocery sales to a delivery‑first model. It will extend same‑day perishable...
Marketplace Pulse
In 2026 Amazon replaced warning‑based enforcement with an algorithm‑driven system that can suspend sellers within hours. A new composite health score...
Marketplace Pulse
Amazon will close all 57 Fresh supermarkets and 15 Go stores in the U.S. by March 1 2026 (California gets a 45‑day extension). Selected sites will be rebranded...
Marketplace Pulse
Amazon will shut down every Amazon Fresh supermarket and Amazon Go store by the end of 2024, replacing them with more than 100 new Whole Foods locations and a...
Marketplace Pulse
Amazon will stop its U.S. FBA preparation and labeling services on January 1 2026. From that date sellers must bag, bubble‑wrap, apply FNSKU labels and build...
Marketplace Pulse
Starting early 2026 Amazon will enforce new review‑sharing rules that ban merging discontinued ASINs, pooling reviews across unrelated variations, and...
Marketplace Pulse
At UnBox 2025 Amazon announced an autonomous AI campaign engine that will select keywords, tune bids and allocate budgets in real‑time, rolling out through...
Marketplace Pulse
Amazon will shrink the reimbursement claim window to 60 days (down from 18 months) effective 2026, end labeling, poly‑bagging and bundling services on...
Marketplace Pulse
On Jan 15 2026 Amazon added $0.08 per unit to standard‑size FBA fees and $0.31 per unit to items over $50, discontinued all prep services, and introduced...
Marketplace Pulse
In 2026 Amazon cut roughly 16,000 corporate roles, causing seller‑support cases to linger weeks instead of days. New AI‑first ticket triage often closes...
Marketplace Pulse
In Q1 2026 Amazon launched the Unified Advertising Hub, an AI‑driven console that auto‑adjusts bids across Sponsored Products, Brands, Display and DSP....
Marketplace Pulse
Amazon PPC is shifting from keyword-first to persona-based targeting powered by Rufus AI. Sellers need to restructure campaigns around buyer personas, invest...
Marketplace Pulse
Amazon is tightening profitability requirements for Vendor Central brands in 2026, driving up costs and pushing vendors toward Seller Central migration or...
Marketplace Pulse
The 2026 Amazon Marketplace Report introduces a Total Opportunity Score (0‑100) that blends seven metrics across 11 markets, showing Germany at 78 and Japan at...
Marketplace Pulse
Amazon will raise its Warehousing & Distribution (AWD) fees on Feb 15 2026. Base transportation jumps 22% to $1.40 per cubic foot, western storage rises 19% to...
Marketplace Pulse
Effective Jan 15 2026 Amazon will increase the Buy with Prime single‑unit fulfillment fee by $0.24 (e.g., from $5.60 to $5.84) while cutting the minimum...
Marketplace Pulse
Amazon is forecast to control about 60 % of U.S. online sales by 2026, and 89 % of top third‑party sellers have already automated at least one core workflow...
Marketplace Pulse
In 2026 Amazon lowered FBA allocation caps for sellers with low IPI scores and moved the long‑term storage fee trigger from 365 to 180 days. The new IPI‑driven...
Marketplace Pulse
Effective January 1 2026 Amazon stopped all FBA preparation and labeling services for US inbound shipments. Sellers must now apply FNSKU labels, poly‑bags,...
Marketplace Pulse