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Effective immediately Amazon removed the “[Important]” subject‑line option from the Buyer‑Seller Messaging tool. Priority delivery now depends on Amazon’s...
Seller Central News
Amazon has removed the “Important” subject‑line override, and its algorithm now evaluates messages against three keyword categories (e.g., “address...
Seller Central News
In March 2024 sellers who fed Brand Analytics and Search Query Performance (SQP) CSVs into an AI optimizer saw ACOS drop from 32 % to 24 % in six weeks,...
Helium 10 Blog
Amazon introduced the Sale Event Planner in Seller Central, showing a unified calendar of events such as Prime Day (June 10‑12 2024) and Black Friday Lightning...
Seller Central News
Helium 10’s new Chrome extension overlays Amazon product pages with live metrics such as an estimated 1,200 monthly sales and $28,000 revenue for a kitchen...
Helium 10 Blog
In 2025 Amazon added 15 new‑product and 12 used‑product gated categories, including a new CBD gate and a health‑tech restriction for wearables that track heart...
Advertising API Release Notes
Amazon warned Canadian sellers that a Canada Post strike may begin on May 23, 2025, with an unknown duration. Sellers should shift the estimated 70% of Canada...
Seller Central News
Amazon has updated its seller compliance framework for 2025 with stricter performance thresholds, new documentation requirements, and tighter listing...
Seller Central News
In episode #666 a veteran Amazon vendor revealed he moved over $100 million of inventory into the US with zero import duties by sourcing from Vietnam, Mexico...
Helium 10 Blog
Amazon’s SP‑API Sales endpoint now includes an optional enum parameter `amazonProgram` in the `getOrderMetrics` operation. The first supported value...
SP-API Changelog
Amazon's Report a Violation tool, embedded in Brand Registry, lets sellers search the entire catalog and file trademark, copyright or patent claims. It...
Curated Industry News
Amazon’s Pan‑European FBA can cut local fulfillment fees by up to 53 % (≈€3‑5 per standard‑size unit) versus the EFN model by spreading stock across Germany,...
Industry News
In early 2024 Amazon released official SP‑API SDKs for JavaScript (@amazon/sp-api-sdk) and Python (amazon‑sp‑api). The libraries add built‑in Login with Amazon...
SP-API Changelog
Amazon is rolling out automated removal settings for unfulfillable FBA inventory, requiring sellers to configure return or disposal preferences within Seller...
Seller Central News
In early February 2024 Amazon silently re‑enabled per‑ASIN restock limits for FBA, capping fast‑moving SKUs such as a wireless charger to about 8,000 units per...
Seller Central News
On May 13, 2025 U.S. Customs cut tariffs on many Chinese‑origin categories, effective immediately, while the de minimis exemption drops from $800 to $600....
Helium 10 Blog
On March 20 2024 Amazon added recommended packing options to the Fulfillment Inbound API (v2024‑03‑20). The new listPackingOptions endpoint returns recommended...
SP-API Changelog
Amazon’s Ships In Product Packaging (SIPP) program, launched early 2023, lets eligible sellers ship items directly in Amazon‑branded poly‑bags or boxes,...
Helium 10 Blog
Amazon's Rufus AI is shifting product discovery from keyword search to conversational queries, requiring sellers to rethink listing optimization with...
Advertising API Release Notes
Helium 10’s new Tariff Analyzer lets sellers upload SKU lists with HS codes and instantly calculate import duties, compare up to three sourcing scenarios, and...
Helium 10 Blog