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In 2026 brands should begin paid media on the marketplace with the strongest organic sales, using a $500 pilot and a 4:1 ROAS minimum before scaling. The guide...
Helium 10 Blog
On March 20 2024 Amazon signed the White House Ratepayer Protection Pledge, agreeing to pay 100 % of electricity and transmission costs for its data centers....
Amazon Newsroom
Helium 10’s AI Advertising Optimizer now refreshes bids every 1–4 hours across Amazon, TikTok Shop, and Walmart. Sellers report a 70‑85 % cut in weekly...
Helium 10 Blog
On March 3 2026 Amazon launched a free AI‑driven “canvas” workspace in Seller Central for U.S. and U.K. sellers. The tool lets merchants type natural‑language...
eCommerceBytes
On March 3 2024 USPS announced a temporary halt on outbound mail to 18 Middle East and North Africa countries and to hundreds of APO/FPO military post offices....
eCommerceBytes
Amazon introduced a new “canvas” AI workspace inside Seller Central that blends a chat assistant with live, customizable visual dashboards. The free‑at‑launch...
Amazon Newsroom
Dubai sellers cut landed costs by up to 20% using free‑zone imports, lifted ROAS to 4.5× after scaling PPC from $5k to $20k/month, and added $150k monthly...
Helium 10 Blog
Amazon introduced Rufus, an AI chat assistant that inserts Sponsored Product and Sponsored Brand ads into conversational answers. Ads are priced $0.80‑$1.50...
SellerApp Blog
At Mobile World Congress Amazon pledged a total €33.7 billion investment in Spain through 2035, adding €18 billion to its earlier €15.7 billion pledge. The...
Amazon Newsroom
Amazon announced a $50 billion multi‑year partnership with OpenAI, front‑loading $15 billion and reserving $35 billion upon milestone completion. OpenAI’s...
Amazon Newsroom
Amazon Bedrock will launch a Stateful Runtime Environment (SRE) co‑created with OpenAI, letting agents keep memory, call AWS services and run on Trainium...
Amazon Newsroom
Amazon and OpenAI signed a multi‑year alliance committing $50 B ($15 B upfront, $35 B on milestones). AWS will host OpenAI’s Frontier platform exclusively and...
Amazon Newsroom
Starting Feb 20, new Amazon sellers who launch their first Sponsored Products campaign within 90 days of their inaugural product listing can earn ad credits up...
Seller Central News
Starting 30 March 2026 Amazon will charge KSA sellers for any seller‑initiated removal. Standard‑size items cost 1.3‑2 SAR per unit, oversize items 1.6‑2.2 SAR...
Seller Central News
Amazon Leo, its LEO satellite constellation now over 200 satellites, is partnering with Vanu to bring 4G/5G backhaul to rural Southern Africa, covering the 40%...
Amazon Newsroom
Helium 10’s AI‑enhanced advertising suite now automates bids, budgets and keyword selection for Amazon Sponsored Ads. In tests it cut manual optimization time...
Helium 10 Blog
Effective March 16 2026 Amazon Business will credit sellers for every invoiced order no later than 30 days after the shipment date, regardless of the buyer’s...
Seller Central News
Amazon added a ‘Potential Opportunity’ tab to the Concessions Hub that projects the dollar loss from defect‑driven returns for the next 30 days. The tool shows...
Seller Central News
In early 2024 Amazon upgraded the Upload Images tool, adding bulk uploads of multiple individual photos plus a zip archive, dual naming modes (standard...
Seller Central News
AI-powered inventory forecasting now rolls out across Amazon, TikTok Shop, and Walmart, using 12 months of sales data, supplier lead‑times, and seasonality to...
Helium 10 Blog